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I have a keen eye for detail and take pride in everything I produce. I enjoy developing my ideas and having a clear concept in order to make the best piece of work possible. I thrive to challenge myself and I am always keen to learn something new. I'm also a photo junkie, fact enthusiast and Cereal magazine addict. I love backpacking around the world to new cities and experiencing new cultures.
- Writing copy to support SEO campaigns. - Contribution to content strategy and implementation of new designs. - Fully involved in the sign off process of digital content across all platforms, including email marketing, desktop and mobile site. - To produce innovative, user-focussed pages that incorporates all the elements of a great customer experience. - Ensure that all graphics are optimised for site speed and search engines yet remain at high quality. - Create POS for stores including artwork to promote: click & collect, new collections and all standard graphic materials. - Design and develop new graphics for affiliates, display and Facebook on a fortnightly basis. - Design, coding (HTML), testing and scheduling of all EAST emails across all browsers and ESP’s. - Work with our eCommerce and Marketing teams for creative direction building strong relationships. - Maintain the EAST look and feel through all brand touch points and deliver campaigns that are continuous between the online and in store experience. - Develop the EAST brand style guide including layouts, colour palettes, typography and iconography. - Sophisticated sense of typography and an understanding of its relevance to excellent design, both online and offline. - Be aware of trends and new ideas and be able to incorporate these into fantastic creative. - Work fast to meet stringent deadlines whilst having the ability to adapt to meet changes to the trading stance. - Keep abreast of new technologies and competitor activities in marketing and eCommerce design and functionality.
Currently freelance designer undertaking redesign of training "Tool Box Talks" posters and training aids for site wide training of company operatives. Review of company business cards including layout and design features.