My secret sauce? The alchemy of nine years experience in digital copywriting, marketing and business development. A slow-cooked creative jus that spits out imaginative ideas, insight, implementation and commercial impact, so that whether it’s producing fifty characterful coffee pod descriptions for the Dolce Gusto website, proposing concepts for global festival content, or writing ‘real bride’ articles for international make-up artists, I am able to cook up emotional investment that will leave audiences hungry for more.
Last year I created Boca Grande Content after seeing an opportunity to combine my background in advertising and copywriting with my business partner’s experience as a former editor for lifestyle magazines. Since founding Boca Grande, I have pitched and won new accounts such as Nescafe, Ogilvy, AllBright and LWE, producing compelling website copy, feature articles, interviews, creative concepts and content strategies. My personal ambition is to surprise clients every day with content that pushes new ground, to tell their story in the most enthralling way and to enrapture their audiences.
Projects
- BOCA GRANDE CONTENT"Boca Grande is a unique partnership bringing a fresh approach to the creation of written content. Born out of the simple realisation that together we are a more powerful voice for your brand, we work collaboratively, fostering a creative climate that enriches our work. " Our aim was simply to create a website that proved our opening 'About Us' statement (because if we're going to claim that we can be a more powerful voice for your brand, what better place to start than by showcasing it on our
Work history
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Co-FounderBoca Grande Content
London, United KingdomFreelance
A labour of love founded by myself and Katy Parker-Shorthouse, Boca Grande is a unique partnership bringing a fresh approach to the creation of written content. Born out of the simple realisation that together we are a more powerful voice for your brand, we work collaboratively, fostering a creative climate that enriches our work.
Combining nine years of experience that spans traditional print journalism and digital marketing (myself - a business developer within digital advertising and digital copywriter, and Katy - a former magazine editor, luxury and lifestyle writer and digital copywriter), we specialise in the innovative use of content and editorial to amplify your brand's voice, working with the likes of Quintessentially, Six Senses Residences, AllBright and Nescafe to create compelling copy, long-form features and bespoke publications.
Creative CopywriterOgilvy
- Barcelona, SpainFreelance
Developing website copy and writing product descriptions for the imminent launch of Nescafé’s new Dolce Gusto website.
Responsible for creating, developing and writing the marketing materials for print and web.
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Skills
- Feature Writer
- Blog Writing
- Copywriting
- Article Writing
- Content Writing
- Content Research
- Digital Advertising
- Display Advertising
- Digital Marketing
- Product Descriptions