Harriet Butterfield
Available

Harriet Butterfield

Content Marketing ManagerLondon, United Kingdom
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Connections
The Canvas Agency
Erin Aniker
Micaela McLucas
Harriet Butterfield
Available

Harriet Butterfield

Content Marketing ManagerLondon, United Kingdom
About me
An experienced social-first creative marketer with a sense of dogged entrepreneurialism and a passion for emerging markets. Strengths lie in relationship building, problem solving and creative storytelling. Looking for a fast-moving and dynamic workplace with international offices and strong career development opportunities. Believe there is a real sweet spot for brand growth between social-first marketing, cultural insight and creativity. Blockchain evangelist and truly inspired by China.
Work history
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    Content Marketing DirectorHey Honey
    London, United KingdomFull Time
    I currently manage the agencies new business and integrated-marketing. I'm responsible for building the pipeline, managing the pitching process beginning to end and managing all the marketing content with high-impact PR, social and digital marketing. I strategise and work with new and existing clients on creative strategy and storytelling, which is bettered with cultural market research that helps people understand how they are and what they do.
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    Account Director & Co-FounderMoli Communications
     - London, United KingdomFull Time
    Working with some for the world's leading Fintech and Blockchain brands to take them to new markets in Europe, to increase consumers of their product and knowledge of the industry through creative communications and marketing. I was the lead on all clients accounts at Moli, taking clients through the full-marketing funnel to help them achieve their goals. I managed 400-person events, summits and hackathons, developed and executed social and PR programmes that got results as well as develop written and video content marketing campaigns. I co-founded the agency, and sat on the board of directors. This equipped me with a lot of business and financial acumen relevant for this role.
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Skills
  • Abobe Creative Suite
  • Apple Keynote
  • Google Analytics
  • Hubspot
  • Media Relations
  • Creative Storytelling
  • Social Content
  • Communications
  • PR
Education
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    MSc Corporate Communications and Reputation ManagementUniversity of Amsterdam
    Amsterdam, Netherlands
    I started with a six month quantitative research training at The University of Amsterdam in order to fulfill my year-long Masters of Science in Corporate Communications, which was heavily research and theory based. Modules included subjects that expanded across internal corporate communications (change management, leadership, creativity and productivity in the workplace) as well as external communications (PR, social, digital, creative storytelling and corporate branding). I wrote my thesis on the co-creational storytelling of brands on social media which quantitatively analysed three social media campaigns from Charmin, Always and All Spice on Twitter, Facebook and YouTube. It discovered that when brands allow more freedom to consumers to help narrate the story of the campaign the brand affiliation is much higher, in turn producing more brand loyalty.
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    BA History of Art 2:1University of Birmingham
     - Birmingham, United Kingdom
    I studied my Bachelors at the UK's highest ranked University for History of Art. Subjects covered included The Renaissance, The Enlightenment period, Modern Architecture in Europe, Surrealism, Impressionism and Abstract from 1970s onwards. I did my dissertation on Salvador Dali's paranoiac critical method of painting where he claimed to be in a state of consciousness and unconsciousness. I explored whether all of his life's works, including auto-biography and art, were a hoax and all part of a show he had to put on to maintain the image he had carved for himself in the Surrealist era. I explored the different avenues and inspirations he had for his painting Metamorphosis of Narcissus, which actually stemmed from Greek Mythology and ancient wars.
Awards
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    SheboardCannes
    By the age of 6 kids internalise gender stereotypes based on language used to talk to them. Young boys are often referred to as superheroes, action men and soldiers, whereas young girls are often referred to as Princesses, fairies or ballerinas. Plan International wanted to break down these stereotypes and change the way people spoke to young children. With a creative agency in Finland called hasan & partners, I worked on the media relations and social media distribution of a Plan International and Samsung campaign collaboration. In which, Samsung made an Android keyboard that auto-correcting sentences of texts to young girls coming from parents, friends, sibling or other family members. It would change sentences like "my little princess" into "my little adventurer" so that girls and boys could be spoken to the same and neither would feel inferior. It was downloaded over a million times, contributed to 7x the amount of fundraising targets needed that month and will be rolled out in more other countries across the world. My part was in all the media relations and social content distribution. The news was covered in nationals, advertising and charity trades, tech publications and was picked up by the Wires. I helped to turn a localised Finnish campaign into a worldwide campaign and drive actionable change for young girls across the world.
    Clio Awards logo
    Clio Awards logo
    Machine ConversationsClio Awards
    Kone is the world's leading escalator and elevator company providing movement up and down to some of the biggest buildings in the world. They wanted to raise awareness of their brand and it's efficient customer services team. So, together with another creative agency in Finland I worked on Machine Conversations. This campaign turned the algorithmic conversations that elevators have between each other into human language using artificial intelligence. We hosted the live conversations happening between elevators in London, Finland, America and Singapore. Even though the conversations weren't riveting (think 'I'm going up' or 'I'm waiting on the 9th floor' or 'I need more oil'), it still highlighted how engineers tending to the elevators could detect if there was anything wrong with the escalators before it went wrong, and be able to fix the problem. I did all the media relations on this campaign, which spread the campaign far and wide into tech trades, nationals and even The Harvard Business Review.