About me
It is important, now more than ever, to understand the mind of a consumer. Nobody wants to be sold to anymore, instead we must work hard to convince them that they need our product or service. With customers choice so varied and vast, marketers have big job to do, not only to break through the noise in the market, but also to be able to give customers the right message at the right time.
I have 7 years of experience in Veterinary marketing, with my current role leading the shopper marketing for Bayer Animal Health, marketing our pet retail products across bricks and mortar and eCommerce partners. My role is all about uncovering new insights & understanding our shoppers motivations and needs to help influence and shape their journey to drive business growth.
Projects credited in
- Combat KidFleas creep into every corner of our homes, placing our pets and our families in danger of serious illness. Yet the public is almost entirely unaware of this extended risk. How could we tell this story for Bayer’s Advantage while staying true to the company’s spirit of playful pet partnership?
Work history
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Shopper Marketing ExecutiveBayer
Reading, United KingdomFull Time
In my current role I lead the shopper marketing function for Elanco Animal Health (formerly Bayer Animal Health), marketing our pet retail products across bricks and mortar and eCommerce partners. Within my role I am responsible for the planning & activation of strategic plans, uncovering new insights and understanding our shoppers motivations & needs to help influence and shape their journey to drive business growth.
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Marketing Co-ordinatorBayer
- Newbury, United KingdomFull Time
In this role, I offered marketing support to my colleagues in the Animal Health division. This ranged from high-end event management, including leading on the design of marketing materials for key trade shows, including Crufts and BSAVA, to specific marketing projects including ownership of our umbrella parasite campaign 'It's a Jungle'.
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Skills
- Marketing
- Marketing Planning
- Marketing Campaigns
- Retail Marketing
- Online Retail
- Campaign Delivery
- Campaign Creation
- Campaign Concept
- Shopper Marketing
- Building Relationships
- Relationship Management
- Client Relationships
- Marketing Communications
- B2B Marketing
- Account Management
- CRM Marketing
- Coordination
- Coordinating
Education
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Professional Certificate in MarketingChartered Institute of Marketing
- Cookham, United Kingdom