I’m Harriet! A Fine Artist turned Strategist. I blend creativity with sharp strategic thinking to help brands define and express their edge.
For the past decade I have been working with brands of all shapes and sizes to help them develop and realise their ambitions.
I'm actively involved in the industry, regularly speaking, writing and mentoring. Alongside supporting SMEs, non-profits and charities at a pivotal point of change.
I also write a publication called ‘A Strategist’s Guide to Art’ - exploring the links between art, strategy & culture. With the occasional special guest
Medium: https://link.medium.com/ZUi8zCv8e8
Twitter: @minimalstrat
Expertise:
Brand Positioning | Innovation Strategy | Workshop Facilitating & Ideation | Research & Analysis | Brand Architecture | Trend Forecasting | Copywriting | Ongoing Brand Consultancy
Work history
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Senior StrategistSelf Employed
Bristol, United KingdomFull Time
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StrategistNot Fur’ Long
London, United KingdomPart Time
Not Fur' Long is an initiative that offers pro-bono strategic and creative support to small businesses & charities at risk during Covid-19
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Skills
- Brand Positioning
- Brand Activation
- Brand Analysis
- Strategic Branding
- Brand Strategy
- Strategic Planning
- Innovation Strategy
- Copywiting
- Brand Creative Strategy
- Brand Naming
Education
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MFA Fine ArtUniversity of Oxford
- Oxford, United Kingdom