Harriet is a serial founder, speaker, thought leader and mentor accelerating solutions to information disorder. Working at the intersection of advertising, human rights and climate change.
Co-Chair of the Conscious Advertising Network, the conscience driving commercial success for advertisers, with over 190 members from Virgin Media O2, to Little Moons, Group M, Publicis and Dentsu.
Widely recognised for her work on climate change misinformation, greenwashing and conscious advertising, Harriet has addressed the UN Forum for Business and Human Rights, spoken about conscious media investment at Cannes, and was voted one of Forbes' 43 people changing advertising for the climate. She was also a nominee for Judges’ Choice Award in Mediatel’s Media Leaders Awards.
Previously, Harriet co-founded ACT Climate Labs at Media Bounty, supercharging the effectiveness of climate communications through advertising, co-authoring research and insights into Persuadable audiences and creating Ad Net Zero award winning campaigns.
She also co-founded We Are Europe, a youth focused political campaign which won multiple awards, and boutique change agency, BoraCo. Working with Sky Ocean Rescue across their production, sports and business transformation portfolios and Kantar across their tech and sector thought leadership. She learnt her craft at pioneering sustainability comms agencies, Futerra and OgilvyEarth as well as NGO side at the Energy Saving Trust.
Harriet's work encompasses a deep knowledge of advertising, corporate ethics, climate change and digital technologies. She was one of Mozilla's 2019 Trustworthy AI fellows, working with Consumer's International on a roadmap for responsible uses of AI in advertising.
She swapped London for France in 2020 and works globally - as a board member to data driven heat electrification accelerator, Ambient, and as a keynote speaker, consultant and mentor.
Harriet is diagnosed ADHD and emails are her kryptonite - send that chasing email, she won't be offended.
Cutting my teeth with agencies like Futerra and Ogilvy, I’ve worked with some of the biggest brands on the planet to land international campaigns, brand sustainability and run co-innovation labs.
Projects
- UN Global Principles on Information IntegrityThe United Nations Global Principles For Information Integrity presents a vision of a future in which power imbalances are redressed so that a small group of actors - including technology companies based in a handful of countries - no longer monopolize control over global information flows. The principles envision an information ecosystem that delivers choice, freedom, privacy and safety for all, in which people everywhere can express themselves freely and make informed and independent decision
- Intersections between advertising and human rights - Forum on Business and Human Rights 2023Bad actors, from organised crime to hostile states, are exploiting the lack of oversight of adtech to make money, consolidate power, and to create social unrest. And the advertising ecosystem is funding them. A panel at the UN forum on Business and Human Rights alongside Gerry D'Angelo, Aliya Al Ghussain, Amir Malik, Chris Hajecki, Fernanda Hopenhaym and Pia Oberoi.
- We Are EuropeCo-founder of pro EU campaign, We Are Europe and person partially responsible for the Trump/Boris Kiss mural which reached 660m people worldwide. Commissioning brilliant ideas that inspired people, from our friends, to Tracey Emin, to get involved in the EU referendum debate. Helping voters under 40 understand what they're #InFor. Winner of the Drum, Marketing Can Change the World award and the Reed Award for best international campaign. Runner up at the PR Week awards.
Work history
Co-chairThe Conscious Advertising Network
United KingdomPart Time
Co-chair and co-founder of The Conscious Advertising Network, the conscience driving commercial success for advertisers with over 180 brands, agencies and civil society groups. We're on a mission to break the economic link between advertising and harmful content.
Keynote speaker and co-media lead.
Senior counsel on fundraising and reporting, membership engagement and international growth. Producing thought leadership that is changing the advertising industry from within.
Head of ACT Climate LabsMedia Bounty LTD
- London, United KingdomPart Time
Head of ACT Climate Labs, an award winning project powered by Media Bounty, dedicated to improving the effectiveness of climate communications. Co-founder of the project and head of a talented team. Keynote speaker and media spokesperson.
Leading our scaling up strategy, searching for new markets, funding opportunities and areas for expansion. I also bring my experience in climate communications and misinformation to our insights, editorial and networking elements, delivering game changing thought leadership, workshops and keynote speeches.
Working with NGOs and good brands to supercharge the effectiveness of climate communications and get ahead of misinformation. Developing creative strategies that make climate change issues relevant to Persuadables, the 69% of the population who believe climate change is happening, but aren't engaged.
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Skills
- Strategic Planning
- Copywriting
- Strategy
- Brand Strategy
- Marketing Strategy
- Ad Copywriting
- Brand Storytelling
- Brand Tone
- Project Management
Awards
Ad Net Zero Awards winner: Travel & TransportCampaign
Bump Into Brum was a campaign to normalise public transport use with Persuadables in Birmingham for ACT Climate Labs at Media Bounty, in partnership with Possible. We smashed all of our KPIs, with 66% of people who saw the ads more likely to consider public transport use.R
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Reed Campaign Award Winner: We Are EuropeReed
We Are Europe was a campaign designed to get young people to vote in the UK referendum on the EU. We worked with street artists, the Paintsmiths on a high impact mural which reached over 660m people worldwide and increased voting intention among our target group - 18 - 35 year olds.