About me

Hello, I’m Harriet, a communications and innovation strategist with over 12 years experience working with sustainable and purpose driven organisations. Whether you're struggling to make social issues compelling and relevant to your customers, seeking advice on marketing your small business, or designing workshops that will leave a real impression, I can help. Cutting my teeth with agencies like Futerra and Ogilvy, I’ve worked with some of the biggest brands on the planet to land international campaigns, brand sustainability and run co-innovation labs.

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Projects

• 8

  AI & Advertising, a consumer perspectiveA year long Mozilla fellowship on how we can incorporate AI into advertising, in a way that ensures consumer protection, and human rights.
• Connected LifeFrom fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world? Storytelling to help a compelling data set stand out from the crowd. Taking a pertinent topic and working closely with Kantar TNS's Connected Life team to transform it into a series of articles, presentations & stories.
• 5

  The Drum, featuresA series of features on developments in advertising and adtech. Research, interviews and great copy writing, culminating in a front page feature article.

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Work history

Insight DirectorMedia Bounty LTD
Nov 2020London, United KingdomFull Time
Insights director for the leading ethical agency in the UK.
Co-chairThe Conscious Advertising Network
Jan 2018United KingdomPart Time
Co-chair of the Conscious Advertising Network, a network of over 100 organisations on a mission to ensure the ethics catches up with the technology of modern advertising.

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Skills

• Strategic Planning
• Copywriting
• Strategy
• Brand Strategy
• Marketing Strategy
• Ad Copywriting
• Brand Storytelling
• Brand Tone
• Project Management