Harriet Kingaby

Director of Strategy & Content

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Consultant - Content Director - Copywriter
  • Qiulae Wong
  • Sophie Greenwood
  • Wayne Liu
Connections

Projects

About me

Hello, I’m Harriet, a communications and innovation strategist with over 12 years experience working with sustainable and purpose driven organisations. Whether you're struggling to make social issues compelling and relevant to your customers, seeking advice on marketing your small business, or designing workshops that will leave a real impression, I can help. Cutting my teeth with agencies like Futerra and Ogilvy, I’ve worked with some of the biggest brands on the planet to land international campaigns, brand sustainability and run co-innovation labs.

Locked Pro Plan feature

Skills

  • Strategic Planning
  • Copywriting
  • Strategy
  • Brand Strategy
  • Marketing Strategy
  • Ad Copywriting
  • Brand Storytelling
  • Brand Tone
  • Project Management

Companies I’ve worked with

View all
  • Ogilvy

    Ogilvy

    • Advertising
  • F

    Futerra

    • m

      myself

      • E

        Energy Saving Trust

        Work history

        Currently

        Director of Strategy

        BoraCo

        Feb 2017
        • London, United Kingdom
        • Freelance
        • Strategy & content director of BoraCo, a consultancy helping businesses confidently tackle the problems that matter. Communications, employee engagement and brand strategy for businesses that want to be a force for good. Designing and implementing business transformation strategies for Sky Ocean Rescue around Single Use Plastics. Co-chair of the Conscious Advertising Network: ensuring the ethics of advertising keep pace with technology development.

        2016

        Mar 2016 - Sep 2016
        • Bristol, United Kingdom
        • Freelance
        • Co-founder of pro EU campaign, We Are Europe and person partially responsible for the Trump/Boris Kiss mural which reached 660m people worldwide. Commissioning brilliant ideas that inspired people, from our friends, to Tracey Emin, to get involved in the EU referendum debate. Helping voters under 40 understand what they're #InFor. Winner of the Drum, Marketing Can Change the World award and the Reed Award for best international campaign. Runner up at the PR Week awards.

        2016

        Campaign Strategist

        Collectively

        Aug 2015 - Jul 2016
        • London, United Kingdom
        • Freelance
        • Brand and business strategy for a startup on a world stage. Campaign direction, co-innovation and strategy development for campaigns #FashionTakeBack and We Got Power, answerable to business and sustainability luminaries from Unilever to Vice. Working with a core team of brilliant individuals, changemakers and some of the world's biggest brands to work out how the amplification potential of brands can solve relevant issues for millennials in the UK, US and India.

        2015

        Head of Marketing Communications

        Love the Future CIC

        Jan 2015 - Jul 2015
        • Bristol, United Kingdom
        • Freelance
        • 360 communications and marketing for BIG Green Week festival in Bristol's Green Capital year. Bringing it to the mainstream through development of the #Lovethefuture brand.

        2017

        Freelance campaign strategist and copywriter

        myself

        May 2014 - Mar 2017
        • Bristol, United Kingdom
        • Freelance
        • A consultant for small businesses planning their next move. Developing communications and behaviour change workshops, working with the Human Agency, the League of Intrapreneurs, conspiring with The Future and The Comms Lab. Lecturing on branding values driven organisations at the INSEEC business school in London. Plotting provocation events around millennials, purpose and values. Writing for The Drum and Video Advertising News.

        2014

        Consultant

        myself

        Nov 2013 - May 2014
        • Brazil
        • Freelance
        • Freelancing in sustainability marketing, branding and employee engagement in Rio de Janeiro and Sao Paulo. Working with companies like Indi.us, Eight Sustainability Platform and As Boas Novas on behaviour change, Sustainable Brands, video production and intrapreneurship. Asking the question: how can creativity create a better Brazil?

        2013

        Sustainability Strategist

        Ogilvy

        Feb 2012 - Nov 2013
        • London, United Kingdom
        • Full Time
        • A strategy and planning role working in a small, but international team. Growing OgilvyEarth and creating inspiring sustainability, branding and employee engagement campaigns for clients from BP, to Plymouth Business School, Unilever to Volvo. Moving sustainability from niche to normal through well researched, considered and exciting international work in sectors from FMCG to higher education and social enterprise. Working across disciplines from PR to advertising, employee engagement to shopper marketing with Ogilvy strategy and planning tools such as the Big IdeaL and Fusion. Pitching for new work, marketing and making connections across the Ogilvy network.

        2012

        Consultant, Employee Engagement

        Futerra

        Sep 2009 - Feb 2012
        • London, United Kingdom
        • Full Time
        • Creating remarkable employee engagement projects for a wide variety of brands. Developing a point of view on creating and motivating networks for change. Learning and applying behaviour change techniques and developing a point of view on motivation and gamification. Working with brands from Bupa, Unilever and Sony, to universities like Oxford Brookes and Canterbury Christ Church. Specialising in building networks for change within organisations and building on recent developments in behavioural psychology, I worked on a wide variety of projects, from change management, to champions networks, to strategy dissemination. In addition to client work, my work on motivation and communication in the HE sector was been published in the Guardian and my article on gamification can be found on the 2Degrees network. I headed up the action team for the Big Sustainability Summit, designed to create a roadmap following the dissolution of the Sustainable Development Commission. You can also find a selection of musings on the Futerra blog page.

        2009

        Corporate PR Executive

        Energy Saving Trust

        Jun 2008 - Sep 2009
        • London, United Kingdom
        • Full Time
        • My first communications role: using my previous experience and learning new skills. Specialising in corporate PR, social media and impact evaluation. My greatest achievements were delivering a 'Green Barometer' on changing attitudes to sustainability in the construction sector and managing the release of wind turbine test results via an exclusive piece on BBC News. I was also involved in sending two freezing models down the Thames in a bath to promote bath sharing and sold in pictures of green ambassador Lucy Pinder with our very own 'green doctor' (the only time the EST has got the front of the Star to my knowledge). I developed the online strategy for the Energy Saving Trust, using Twitter and Facebook to engage previously neglected audiences. The Energy Saving Trust Twitter feed was recently voted one of the most influential feeds in the energy efficiency sector. In addition, I co-ordinated our national network of volunteer ‘green ambassadors’ including the production of their monthly newsletter and monitoring their online forum.