About me
Cutting edge Marketeer with strong skills in digital marketing, campaign distribution and
ROI reporting, and professional experience in PR and communications management for major
brands. Looking to further demonstrate my professional dedication within an exciting industry.
Projects
- ExCeL London - Christmas Campaign 2019Celebrating the end of a record breaking year at ExCeL London, the team deserved to celebrate and wish our industry colleagues a very happy holiday season. I supervised and provided creative support from conception to post production of the campaign. This included operational support involving shooting locations in the venue and liaising with the production agency on scheduling shoot days. Yes, that is also me dressed as an elf in the thumbnail. #projectconfidence
Work history
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Marketing AssistantExCel London
London, United KingdomFull Time
At ExCeL London I played an integral role as part of an award winning, ambitious marketing team at London's largest event venue. I was responsible for telling the ExCeL London story through all avenues of digital communication, highlighting our relationships with some of the worlds most recognisable brands including Marvel, ABP Formula E, Google and Adobe.
The below highlights my day-to-day duties at ExCeL London:
• Responsible for the creation and distribution of all digital communications via Campaign Monitor. All HTML campaigns were followed up with post launch reports covering open rates, click throughs and overall engagement which I ensured were consistently successful.
• Fostered a naturally grown, conversational social media schedule on all available
channels including LinkedIn, Instagram, Facebook and Twitter through the expert use of
Hootsuite and Buffer.
• Extensive and creative use of CMS systems to manage updates to the company
website. This included the construction and activation of engaging campaign landing
pages, online retail hubs and digital asset management.
• Champion of brand continuity for both internal and in-venue collateral, cutting design
agency costs from our budget by over £30,000 by re-branding all outdated company
documentation independently.
• A member of ExCeL's Crisis Management Team, trained in liaising with the press,
tracking social media enquiries, and writing official company statements following a crisis.
Administrative responsibilities:
• Provided admin support for the wider marketing team including organising busy
calendars for executive and management staff, coordinating meeting agendas, and the
management of annual budget spend.
• Liaised with external design agencies to create digital assets for the ExCeL website and create in depth promotional materials for the venue.
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Marketing Executive InternNapthine Porter
- Corsham, United KingdomInternship
Management of multiple social media accounts belonging to premium consumer tech brands. From this I amassed a large following increase for all accounts by organising, scheduling and producing creative online content to advertise products and improve public perception of clients.
Achieved in-depth insight and experience in the implementation of PPC marketing models and SEO optimisation when creating engaging marketing campaigns.
Skills
- Project Co-ordination
- Social Media Marketing
- Communication Campaigns
- Administraion
- Adobe Create Suite
- Microsoft Office
- CMS Management
- Campaign Coordination
- Agency Co-ordination
Education
BAUniversity of Portsmouth
- Portsmouth, United Kingdom
Grade Achieved: First Class
Degree focused on studying the past, present and future of the media industry and
its eect on the world. Included various subjects such as: Advanced Media Research
(74%); Entertainment Industries (73%); Audio Vision (70%); Researching Animation
(73%); Media Networks: Exploring Digital Culture (70%). Additionally, a yearlong
academic dissertation exploring the impact of virtual reality technology and gaming
on media consumption was completed and achieved a first in its grading.