A highly creative, results driven young professional, with 11 years experience across a variety of creative endeavours. I thrive in situations combining the need for a highly analytical mind with an ability to create and execute highly engaging branded campaigns that connect with audiences in a digital age and drive new prospects/sales. I am focused, dependable, highly organised and eager to further strengthen my existing skill set. Fully proficient in Adobe Photoshop, Illustrator and InDesign and have experience using multiple CRM programs and leadership of creative teams. I am happy to utilise these skills if necessary.
Projects
- Brand Direction // 5 TRACKSConcept creation // Art Direction // Copywriting for editorial New music, new sounds, new artists to explore; you heard it here first. #5Tracks #MusicUnites 5 Tracks is a social media content series, showcasing 5 tracks that have just been released, covering multiple genres the series mirrors today's savvy listener. No one listens to just one genre anymore and it's time Lyle & Scott began having a voice in the music scene once again.
- Brand Direction // Lyle RecommendsConcept creation // Logo Design // Art Direction // Copywriting for editorial Lyle Recommends: Diving deep into the musicians, bands and songwriters we all know and love, unearthing the lesser-known facts and stories from their careers. Lyle Recommends delivers powerful & inspiring storytelling with captivating graphics as part of the larger music storytelling that Lyle & Scott was known for in the 90's - 00's.