Key Highlights + Womenswear designer with 5+ years of experience working across different formats, with brands like Zara, FCUK, CAT, Yamaha,Selfridges & Co, Nalli Silks. + Trend research expert, delivering actionable reports for WGSN, world leader in trend intelligence. + Fashion Stylist with a portfolio of feature and short films, brand styling and celebrity styling. Key Skills + Trend Research + Range Planning + Fashion Illustration + Textiles and Graphics + Commercial understanding + Leading and collaborating with teams Contact: email@example.com
- Song without wordsWhat's your song? What do you see while listening to it? Everyone has images running through their minds, consciously or subconsciously as they work through the day. This sense of picturing thoughts started off as a trigger point into music as a sensory experience. The research involved conducting various test experiments on a group of people ; drawing from music and scanning their playlists to produce sound waves. This in turn formed the base for 3D experimentation, which was pattern cutt
- Ink in water | Graduate Design CollectionInk dropped into water makes one think about the possibility of stopping time in a click and how each snap freezes the spiralling liquid at a unique moment, never to be repeated exactly the same way again. This project focuses on creative draping on the stand, surface dyeing techniques involving inks and developments by hand on light fabrics like silk chiffon and crepe-de-chine.
- LCF Term Project: Walter Mitty inspired CollectionBased on a narrative, this project takes inspiration from two storylines, The Secret life of Walter Mitty meets Space Oddity. Looking into the concept of pareidolia, which is a psychological phenomenon of seeing faces in things, the narrative translates this idea into fashion. Hinting at a 60's vibe with a dreamy note, the outcome is an imaginative amalgamation of two different concepts.
Highlights • Currently working on a saree revival project for Nalli Silks with handloom weavers in South India to create innovative textile design through original hand drawn artwork reminiscent of the 1900’s. • Developed knitwear capsules with a focus on embroidery and tie-dye ideas for Zara TRF through collaborative work with sampling machinists, pattern makers and merchandising teams. • Worked on a womenswear capsule collection for WGSN A/W 21/22 featuring creative embroidery and embellishment applications.
DesignerI AM PLAY
- Chennai, IndiaPart Time
• Restructured digital marketing strategy by creating a new visual identity through consumer insights which enhanced consumer engagement by 50%. • Strengthened the user experience of the app by building an effective design process which increased conversions and engagement.
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- Trend Forecasting
- CAD Drawings
- Abobe Illustrator
- Adobe Photoshop
- Trend Research
- Apparel Design
- Creative Direction
Bachelor of Design (Fashion)National Institute Of Fashion And Technology, Bangalore, India
Graduate Diploma Fashion Design TechnologyLondon College of Fashion, UAL
- London, United Kingdom
+ Fashion Research in Context: Explored various research methodologies and design processes to promote diverse creative thought within a project. + Fashion Analysis: Studied a reflective approach to understanding and analysing through information, ideas and visual solutions for a range of industries and contexts. + Fashion Development: Identified a conceptual understanding of a project brief and investigated a range of creative solutions, centered around fashion product. Learnt to develop and sustain research concepts or critical arguments to solve problems using design ideas and techniques.