I am a digital director, that has a result and data-driven work approach with creativity at the heart of all I do, with over 300hrs of digital and branded content under my belt. For a number of years, I have successfully planned and rolled-out national and international creative strategies for some of the world’s leading companies and brands, from the NFL to Coca-Cola. With a proven track record in developing sustainable large scale content for TV, Social Media, and Digital Channels as well as driving global innovation. I am a collaborative individual with solid team leadership experience to drive brands and companies from strength to strength.
Clients: BBC, Douglas Road Productions, Al-Jazeera Media Network, KOKO Group, Secret Cinema, Tupman Brothers, Crep Protect Liaising with global teams to build marketing channels to deliver creative and strategy Digital & social campaign development to be implemented, both in the UK and abroad for audience and commercial growth in targeted markets Drafting and delivering business strategy and documentation, including subscription models and OTT App strategies for the launch of new media services Constructing and leading teams to meet current and new business needs Leading pitches to securing new clients and accounts Sourcing & commissioning 3rd party creative content to develop audiences for commercial growth
EndemolShine Beyond is the digital production studio of the EndemolShine Group, one of the world’s leading TV & digital production companies with programmes such as Big Brother, Who wants to be a Millionaire, CokeTV by Coca-Cola, operating in 30 territories Team lead for the content and analytics unit to grow market share and audience Developing and producing in-house multi-channel brands such as AwesomenessTV, Legends of Gaming, Rule’m Sports and ICON Developing and producing branded content campaigns for brands such as Coca-Cola, L’Oreal, Kerry Group, Sony PlayStation, FA, EA Games, Nintendo, Saatchi and Saatchi, NFL, Samsung, Nerf, Mr Bean, Master Chef, Simons Cat Leading brand pitches to generate new business Utilising analytical insights to optimise content and workflow Creating budgets & new workflows to improve business and team foundation for growth Managing relationships with; YouTube, Facebook, Instagram, Twitter, Snap Working closely with talent to manage their expectations and negotiate contracts
SB.TV is a multi-faceted company working on web-based viral content at different music-based events including artists such as Ed Sheeran, Rita Ora, Dizzee Rascal, Drake Leading the creative and content team through mentoring joiner members and alongside board members Developing campaigns for brands such as Nike, Relentless, Footlocker, Virgin, Puma, Coca-Cola, Samsung, Nokia, Pernod Ricard, and Barclays, for commercial growth Delivering commercial partnerships to build long term financial growth for the business Responsible for business review, budget and team management Commissioning content across a number of genres, music, sport, games, and fashion Managing a freelance pool to deliver a variety of content genres Working closely with 3rd party agencies; Base79, Woot, Havas, Lucid PR, Miroma Ventures and Contented on both commercial and campaign delivery for client delivery of campaigns
The Project Factory, part of the Way To Blue Group since December 2015, is a global award-winning digital production company that creates transmedia entertainment across web, mobile, social media, interactive TV, virtual worlds and games platforms Leading the design and development teams to deliver creative content Project managing and supporting the technical delivery of apps across iOS, multiple Android devices and online Delivering 12 exclusive films, three mini-games, bespoke designs, scripted content & Geo-mapping game integration Planning, scoping and defining the client’s social media strategy and advising on its implementation for global launch of apps Delivering treatments, concepts, wireframe designs and proposals to meet brief
Golley Slater is an award-winning marketing communications agency with offices across the UK, specialising in advertising, media, PR and marketing Leading cross-functional teams to take ideas from conception to execution to meet clients expirations and needs Responsible for all digital output and working with teams to build quality control across the business Creating digital interactive content and campaigns for clients such as; The Army, Centre Parcs, Furniture Village, English National Opera, Scottish Government, Reed, The Mu