I am a digital director, that has a result and data-driven work approach with creativity at the heart of all I do, with over 300hrs of digital and branded content under my belt. For a number of years, I have successfully planned and rolled-out national and international creative strategies for some of the world’s leading companies and brands, from the NFL to Coca-Cola. With a proven track record in developing sustainable large scale content for TV, Social Media, and Digital Channels as well as driving global innovation. I am a collaborative individual with solid team leadership experience to drive brands and companies from strength to strength.
Projects credited in
- THE NIKE FOUNDATION: GIRL EFFECT LIVEThe Nike Foundation lobbies governments to support the potential of girls in developing countries, which results in breaking the cycle of global poverty - they call this The Girl Effect. Our challenge was to communicate The Girl Effect with a multi-venue street festival in east London. We told the real stories of girls living in poverty through a programme of music, spoken-word, immersive theatre and art, collaborating with an array of creative talent including Jessie J, George The Poet, Punch
- Legends of Gaming LiveLegends of Gaming is all about gamer YouTubers face each other in epic gaming tournaments. The live version is bringing it to life, where the best gaming legends face off in the ultimate gaming tournament in Alexandra Palace, London! Part of the creative process was studio photography and editing of the talent, digital and print pre-show adverts and banners, wayfinding and large-scale signage for the even, project management for all collateral and event photography which can be found here.
London, United KingdomFreelance
Clients: BBC, Douglas Road Productions, Al-Jazeera Media Network, KOKO Group, Secret Cinema, Tupman Brothers, Crep Protect Liaising with global teams to build marketing channels to deliver creative and strategy Digital & social campaign development to be implemented, both in the UK and abroad for audience and commercial growth in targeted markets Drafting and delivering business strategy and documentation, including subscription models and OTT App strategies for the launch of new media services Constructing and leading teams to meet current and new business needs Leading pitches to securing new clients and accounts Sourcing & commissioning 3rd party creative content to develop audiences for commercial growth
Head of Content and DigitalEndemolShineUK
- London, United KingdomFull Time
EndemolShine Beyond is the digital production studio of the EndemolShine Group, one of the world’s leading TV & digital production companies with programmes such as Big Brother, Who wants to be a Millionaire, CokeTV by Coca-Cola, operating in 30 territories Team lead for the content and analytics unit to grow market share and audience Developing and producing in-house multi-channel brands such as AwesomenessTV, Legends of Gaming, Rule’m Sports and ICON Developing and producing branded content campaigns for brands such as Coca-Cola, L’Oreal, Kerry Group, Sony PlayStation, FA, EA Games, Nintendo, Saatchi and Saatchi, NFL, Samsung, Nerf, Mr Bean, Master Chef, Simons Cat Leading brand pitches to generate new business Utilising analytical insights to optimise content and workflow Creating budgets & new workflows to improve business and team foundation for growth Managing relationships with; YouTube, Facebook, Instagram, Twitter, Snap Working closely with talent to manage their expectations and negotiate contracts
+ Show more
- Social Content
- Content Strategies
- TV Production