Hayden Dulake

Performance Marketing Executive

Mid Level
London, United Kingdom
Locked Pro Plan feature

About me

A creative and self motivated individual, with strong communication skills both written and verbal. A strong team player and also able to work confidently using my own initiative. My work experience and education has allowed me to obtain outstanding organisational skills, a very high attention to detail and excellent time management skills. Also a fast, willing learner and excellent networker with the ability to build strong relationships.


  • Paid Social
  • Social Media
  • Social Media Advertising
  • Social Media Marketing
  • Social Media Management
  • Paid Search
  • Digital Marketing
  • Paid Media
  • Paid Advertising

Companies I’ve worked with

  • G


    • V


      • Day 8 Experiences

        Day 8 Experiences

        • Arts and Culture
      • S

        Scott Dunn

        Work history


        Performance Marketing Executive

        Day 8 Experiences

        Aug 2019
        • London, United Kingdom
        • Full Time
        • • Creating, developing and executing the paid social strategy for Day 8’s portfolio of brands. • Implementing, managing and optimising paid social campaigns on Facebook & Instagram. • Utilising paid social to retarget website visitors and engage with new prospective customers to improve ROI. • Assisting with the management of our paid search freelancer who covers our day to day paid search activity. • Analysing web traffic on a daily basis and taking decisive actions based on new learnings. • Managing all paid media budgets and re-aligning spend based on channel performance. • Brainstorming and briefing the creation of new creative assets with our design team and liaising with the organic social team to keep strategy aligned. • Reporting on media performance via presenting data and commentary to the senior leadership team. • Creating a robust test and optimisation plan to continually learn and improve advertising activity. • Keeping on top of latest trends and developments in digital media.


        Digital Marketing Executive

        Intrepid Travel

        Apr 2018 - Jul 2019
        • London, United Kingdom
        • Full Time
        • • Managing, brainstorming and executing all paid social activity across the EMEA markets on platforms including including Facebook, Instagram, Twitter and Youtube • Ensuring all content is highly creative, on brand and relevant. • Copywriting for our paid social campaigns. • Utilising social channels to retarget, build brand awareness & engage, prospect and acquire new customers. • Optimising our paid social channels to achieve the lowest cost per result possible, increase our digital sales and therefore increase our return on advertising spend. • Assisting with the management of our digital agency who cover our day to day paid search activity. • Responsibly contributing to the annual digital marketing plan & close monitoring of budgets throughout the year. • Briefing and brainstorming with our design and video team to create new assets. • Keeping up to date with current social trends & monitoring competitors activity. • Managing the social community • Analysing & reporting on socials KPI’s on a weekly & monthly basis via GA & Business Manager • Developing strong relationships with Facebook, Google & affiliates.


        Junior PPC Executive

        Scott Dunn

        Jan 2017 - Apr 2018
        • London, United Kingdom
        • Full Time
        • • Co-ordinating with the Head of Performance Marketing with our social media, display & Adwords campaigns on a day-to-day basis, across multiple geographies and multiple brands. • Inputting into reporting and KPI measurement for media campaigns - daily, weekly, monthly. • Driving conversions and improving the cost per acquisition and revenue from campaigns. • Planning, implementing, tracking and optimising social media, display & paid search campaigns with a view to increasing brand awareness & conversions through re-targeting, campaign themes & ad copy & landing page testing. • Creating banners & display content in Photoshop for Facebook & the Google Display Network. • Using a bid management tool such as Kenshoo • Analysing social media, display & paid search data in order to help make optimisation decisions. • Competitor analysis. • Develop a relationship with major media providers (primarily Facebook, Google, Criteo & Kenshoo) and maximising returns. • Work closely with the Senior Website Manager to produce appropriate landing pages for digital campaigns. • Liaise with our sales teams to deliver a relevant and supporting digital campaign.


        Ecommerce Assistant


        Mar 2016 - Dec 2016
        • Windsor, United Kingdom
        • Full Time
        • Optimising and analysing Google and Bing paid search accounts. Creating display content in Adobe Photoshop. Copywriting for eCommerce activity. Implementing new paid search strategies. RLSA strategy implementation Assisting with the annual digital strategy Delivering weekly PPC reports. Working closely with Google and Bing’s paid search account management team. Confident user of Google Analytics & Adwords, Bing Ads Editor & Salesforce.


        Social Media Executive


        May 2013 - May 2015
        • Reading, United Kingdom
        • Full Time
        • Controlling various social media platforms and copywriting content. Planning social marketing campaigns for varied audiences. Maintaining and engaging with customer databases. Measuring social media performance via social media management software. Analysing competitors, identifying potential threats and delivering reports in weekly meetings. Providing outstanding customer service on social media platforms. Confidently using social media software such as Hootsuite, Buffer & Tweetdeck on a daily basis.



        Music Technology

        London College of Music

        Jan 2013
        • London, United Kingdom
        • Modules included; Media studies, graphic design, audio theory, video production & sound design.