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• Co-ordinating with the Head of Performance Marketing with our social media, display & Adwords campaigns on a day-to-day basis, across multiple geographies and multiple brands. • Inputting into reporting and KPI measurement for media campaigns - daily, weekly, monthly. • Driving conversions and improving the cost per acquisition and revenue from campaigns. • Planning, implementing, tracking and optimising social media, display & paid search campaigns with a view to increasing brand awareness & conversions through re-targeting, campaign themes & ad copy & landing page testing. • Creating banners & display content in Photoshop for Facebook & the Google Display Network. • Using a bid management tool such as Kenshoo • Analysing social media, display & paid search data in order to help make optimisation decisions. • Competitor analysis. • Develop a relationship with major media providers (primarily Facebook, Google, Criteo & Kenshoo) and maximising returns. • Work closely with the Senior Website Manager to produce appropriate landing pages for digital campaigns. • Liaise with our sales teams to deliver a relevant and supporting digital campaign.
Optimising and analysing Google and Bing paid search accounts. Creating display content in Adobe Photoshop. Copywriting for eCommerce activity. Implementing new paid search strategies. RLSA strategy implementation Assisting with the annual digital strategy Delivering weekly PPC reports. Working closely with Google and Bing’s paid search account management team. Confident user of Google Analytics & Adwords, Bing Ads Editor & Salesforce.
Controlling various social media platforms and copywriting content. Planning social marketing campaigns for varied audiences. Maintaining and engaging with customer databases. Measuring social media performance via social media management software. Analysing competitors, identifying potential threats and delivering reports in weekly meetings. Providing outstanding customer service on social media platforms. Confidently using social media software such as Hootsuite, Buffer & Tweetdeck on a daily basis.
Modules included; Media studies, graphic design, audio theory, video production & sound design.