About me

A creative and self motivated individual, with strong communication skills both written and verbal. A strong team player and also able to work confidently using my own initiative. My work experience and education has allowed me to obtain outstanding organisational skills, a very high attention to detail and excellent time management skills. Also a fast, willing learner and excellent networker with the ability to build strong relationships.

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Work history

Senior Paid Media ExecutiveHYPEBEAST
Dec 2022London, United KingdomFull Time
• Leading the full funnel paid social strategy across multiple platforms across multiple markets in North America, EMEA and APAC. • Co-leading the paid search strategy across all markets globally increasing ROAS 35% since joining. • Recommending new A/B tests to alter and improve paid media advertising methods. • Assisting with the management of wider paid media team members. • Managing, optimising and creating new paid media campaigns globally. • Reporting to senior leadership team on paid media/social performance for all markets. • Working closely with our development team to align on paid media set up from our back end in regards to pixels, tagging and feed set up. • Closely monitoring competitor activity globally. • Collaborating with regional teams on marketing & trade performance to understand how different markets work globally. • Setting, managing and forecasting large budgets across all paid media channels. • Working closely with the trade, buying and product teams to understand business focus and needs. • Working closely with the design team to brief and brainstorm paid media appropriate assets.
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Senior Paid Media ExecutiveDebenhams
Jan 2022 - Dec 2022London, United KingdomFull Time
• Managing, planning and executing a wide range of paid media campaigns with different KPIs across Facebook, Instagram & Youtube. • Managing and forecasting large budgets. • Leading on paid social strategy. • Developing and maintaining strong relationships with Meta and Google to align on strategy and new product releases. • Reporting on daily, weekly and monthly performance back to the senior leadership team. • Testing new campaign formats and taking these learnings into future paid media best practice. • Covering and assisting of the day to day management and optimisation of Google paid search campaigns as needed. • Working closely with our design team to create paid media appropriate assets. • Working closely with our trade team to understand current business performance and our buying team to help with new product pushes.

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Skills

• Paid Social
• Social Media
• Social Media Advertising
• Social Media Marketing
• Social Media Management
• Paid Search
• Digital Marketing
• Paid Media
• Paid Advertising

Education

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Music TechnologyLondon College of Music
Jan 2013London, United Kingdom
Modules included; Media studies, graphic design, audio theory, video production & sound design.