About me
I'm Hayley and I'm a designer of many things, including game ui, apps and other awesome digital experiences. I started in traditional print design agencies before moving from CMYK to RGB and embracing the world of digital.
My work involves creating thoughtful, interactive and immersive experiences, coming up with new and innovative ideas, intelligent UX and super high quality final products.
When I'm not sat at my Mac I'm taking photos, making things, playing games, being adventurous and immersing myself in creativity, be that film, music, theatre or art. I have an obsession with bright colours and crazy ideas which probably stems from my love of the 80's and 90's.
Projects
- Upload Studio Xbox OneUpload Studio is an app which captures users gameplay footage and allows them to edit it to make short clips which can be uploaded to the Upload hub to be viewed by the world. Using the Microsoft app HIGS I led the UI design team in creating a simple, easy to use but visually appealing video editing app. I was also involved in creating VFX and graphic overlays which users could apply to their footage plus the design of the Upload Studio logo.
- BrazilNow Xbox OneI led the design team to create an app which users could snap whilst they where watching TV or playing games. The UI had to be unobtrusive but still clearly visible and easy to navigate. I created flags for every country which the user could set as their background image. This choice also changed the colour scheme of the UI to match the selected country. I created 5 schemes which were enough to cater for all flags.
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Work history
Senior Visual Designer
I create interactive multiscreen experiences for entertainment, media and sports brands, enhancing their digital presence through thoughtful design and idea generation.
My role involves coming up with new and innovative ideas for apps, games and interactive experiences and turning these ideas into concepts for client pitches. I then work on the UX, which includes producing wireframes and prototypes and finally create the finished designs and production ready assets.
Clients include TF1, ITV, BBC Worldwide, TV2, adidas, HSBC, Channel 4.
Senior Graphic Artist
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Working closely with the Art Director, I produced UI concepts for Rare's upcoming Xbox One title, Sea of Thieves. I also designed promotional and marketing materials for the game, including posters, website concepts, emailers and content for social media.
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Skills
- Advertising
- TV
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- UX
- UI
- Tyopgraphy
- Motion Graphic