About me

Hi, my name is Hayley and I am a Graphic Designer. My main interests include branding, packaging, illustration and hand-lettering. As a designer, I am passionate about design and enjoy working through the design process iteratively to perfect the final outcome. In my own time I have designed T-shirts, postcards and prints and sold them at markets. These practises help inspire my passion to design and give me confidence to experiment in new ways.

PostsProjectsExperienceTeam

Projects

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  I Capture the CastleI Capture the Castle is a programme design I collaborated on, working closely with a senior designer in my last role. This involved artworking the programme to Watford Palace Theatre’s current branding, thinking about different layouts, type sizes and hierarchy of information.  We completed the programme to a tight deadline, liaising with the client, meeting their requirements and needs whilst advising them on any design issues we encountered such as image resolution etc. Overall we completed th
• Summer Barbecue IllustrationsThese are a few of the illustrations that were designed for a summer barbecue invitation. I then striped out the colours and texture and made them into icons, which can be found on Noun Project: https://thenounproject.com/hayleydavisdesign/collection/summer/
• CLH Healthcare IconsWhen I worked for Oiio Care, formerly CLH Healthcare, I designed a set of icons for the furniture catalogue. These could then be used across all of the other collateral.  You can find these icons on Noun Project: thenounproject.com/hayleydavisdesign/collection/health-care/
• The Dainty Desk Logo
• Experimental Type
• Fruit Illustrations

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Work history

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Graphic DesignerThe Blueprint Design Company Ltd
Jul 2019Chichester, United KingdomFull Time
My work at Blueprint is primarily focussed on designing and art-working e-learning resources, both digital and print-based. My most recent work has been with Philips Healthcare, designing assets in Illustrator and then animating them either within Storyline 360 or After Effects to create informative e-learning modules. Other duties have included: » Collaborating with members of the team to ensure consistency across designs and presentations. » Using PowerPoint to design healthcare presentations. » Learning Adobe XD to produce wireframes for website sitemaps
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Lead Graphic & Digital DesignerGotDis
Apr 2018Portsmouth, United KingdomFreelance
I am the Lead Designer for a start-up company called GotDis. I have designed the logo, branding, identity and website wire frames using Sketch. I have also been using Slack as a tool to communicate with the team. I have continued with the work whilst travelling and therefore have experienced working remotely in different time zones, working to deadlines and handing over finished wireframes, style guides and specs to the development team. »» Designing wireframes in Sketch and handing off the designs and style guides in Zeplin. »» Discussing the UX, thinking about how the website should flow from one page to the next. »» Keeping the UI as simple and clean as possible to not distract from the main focus and create an easy to use platform for the users.

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Skills

• Adobe Indesign
• Adobe Illustrator
• Adobe Photoshop
• Print
• Graphic Design
• Photography
• Packaging
• Branding
• Hand Lettering
• Illustration

Education

BA (Hons) Graphic DesignUniversity of Portsmouth
Sep 2013 - May 2016Portsmouth, United Kingdom
BA (Hons) Graphic Design – 2:1 Notable Modules: Final Major Project (FMP) Promotion and Employability Dissertation Live Design Briefs RSA – Waste Not Want Not
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Foundation Degree Art DesignSouth Down College:
Sep 2010 - Jun 2013Waterlooville, United Kingdom
Foundation Degree in Art and Design – Merit A Level Graphic Design – B A Level Combined Arts – B City & Guilds in Interior Design – Merit

Awards

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YCN AwardsGraphic design
Produced an award winning design for Taylors Coffee for which I was commended an award and showcased my work at the YCN Awards.