Possessing a passionate voice and the eye of an editor, I am a content marketing specialist with nine years’ B2C experience across the travel, hospitality, property, and tech industries.
My strengths lie in copywriting, editing, and content strategy. I bring an empathy for the audience and digital expertise to my work, with a track record of successful multi-channel campaigns.
I am an enthusiastic content creator with a passion for travelling, gaining experience working in the United States, the United Kingdom, and Spain.
Please contact me at hayley.donigan@yahoo.com for freelance and full time opportunities.
Projects credited in
- #MyLondonStory at Oxo TowerMy Icon Story were invited to takeover the Oxo Bar & Brasserie's public viewing gallery on the 8th floor to become their first exhibition in this space. It was a natural fit to theme our exhibition idea around London and London's landmarks so we decided on My London Story, featuring customer My Icon Story prints that reflected their personal story of London.
Work history
Content Marketing ManagerPocket Living
London, United KingdomFull Time
My key focus is to build an understanding of the Pocket customer and develop a content marketing strategy that drives engagement and generates sales. I am responsible for the voice of Pocket Living, telling the brand’s unique story across its digital landscape, including the website, social media channels and Pocket App. I oversee the content marketing strategy and conduct targeted campaigns, developing customer insights that help to build the brand’s profile and drive community engagement.
Brand and Digital Marketing ManagerPocket Living
- London, United KingdomFull Time
I supported the head of marketing in planning and implementing all brand and digital marketing strategies to drive traffic to the Pocket Living website and social media channels and increase conversions. I produced a range of engaging content, including films and photography, and executed B2B and B2C email marketing campaigns. I was responsible for measuring and reporting on the performance of all digital marketing campaigns.
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Skills
- SEO
- Editing
- Social Media
- Content Writing
- Content Strategy
- Blogging
- Copywriting
- Digital Marketing
- Email Marketing
- Social Content Strategy
Education
Master of ArtsUniversity of Leeds
- Leeds, United Kingdom
I obtained an M.A. Media Industries degree and was nominated as the course representative. I was also selected to be included in the department's postgraduate brochure.