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My name is Hayley Kerridge and recently I relocated to Manchester from Berlin, Germany, where I was heavily involved in the music industry. Working in the music scene in Berlin has opened many doors, and has allowed me to get involved in some amazing production and PR projects. Over the past 5 years I have had the good fortune to be involved in a number of event production roles including working on large-scale music events, Berlin Atonal and Bloc festival, Jeff Mills and the BBC Symphony Orchestra at the Barbican, The Man From Tomorrow film premiere at the ICA. I have established myself as a PR for electronic musicians and programmed my own experimental music event that showcases underground artists. Also since 2011 I have been employed by Boiler Room TV (an online streaming network) that’s dedicated to bringing live music to a community of underground music fans. Upon my return to the UK I began working with the Digital Team at Manchester International Festival, where I spent my time there spread across the various sections of the team, assisting the web developer, creating online visual content in the buildup to the event, including interviews with the artists, as well as working closely with the BBC on the Live online broadcasts. All of these projects and opportunities have encouraged my creativity, as well as my skills in coordinating and executing large-scale projects, planning/scheduling, budget management, scheduling itineraries etc. I have also worked in PR with clients, journalists, and event staff on a day to day basis, and managed various teams to ensure that tasks were completed before deadlines, often leading groups to ensure success. My experience has allowed me to adopt incredible communication, organisation, and multitasking skills. Also, my ability to build a rapport with people has become second nature and other essential traits to a healthy and balanced working relationship. Willing to relocate for the right company.
• Storyboarding creative concepts for films/trailers used to promote various shows in the build-up to the 2017 Manchester International Festival • Co-ordinating and arranging film shoots in a variety of commission-appropriate locations across London and Greater Manchester. This element of the role involved sourcing film crews, arranging artist interviews, gaining permission to film on location, hiring of venues etc • Scheduling and onsite management of film crews and photographers during the 18 days of MIF 2017 • Working closely with BBC Digital on live streaming at MIF – for commissions including What is A City but The People, New Order/Liam Gillick and Interdependence as well as creating and providing original content for the BBC to host on their BBC Live page • Acting as the central comms point between the various digital teams at MIF17: including use of project scheduling tools such as Trello, Artifax, Airtable etc • Scheduling and onsite co-ordination of the Digital Participation projects (including Creative50, Jerwood Fellows and The University of Salford Digital Initiative) for MIF17 • Working closely with MIF’s Producers and Comms Team to ensure the delivery of high quality digital assets via social media platforms
• Creating and implementing a seven-month PR strategy for the festivals return and for the following year – which included both online and print media campaigns as well as ensuring a consistent flow of articles & support from journalists • Making media partnerships deals with various outlets, both magazines, online and radio. • Securing a high volume of artist features with established music magazines, national UK newspapers and radio stations in the build up to Bloc • Planning, organising and executing filmed documentaries in the build up to the event, with both Blocs own production crew and various others, such as BBC Music, Resident Advisor, FACT, Boiler Room Vogue etc. • This included monitoring filming budgets, setting schedules for interviews, scouting locations shoots, formulating shoot concepts and obtaining permission to film on locations • Managing the PR campaign for all Bloc. EP and album releases • Arranging for Boiler Room and Radar Radio to come and broadcast live from the festival on various days http://blocweekend.com
• Managing a team of three PR staff to ensure coverage in all countries and on all levels, with a variety of media platforms, both in the build up, on the week of the event and on site. • Managing all onsite interviews both filmed and recorded. • Making media partnerships deals with various outlets, magazines, online and radio. • Successfully creating the blueprints for promotion and PR strategies, with substantial results across the board. • Scheduling each announcement, artist interview, guest mix, radio appearance with precision timing to promote the event at key points. • Securing artist features with cultural, music and fashion magazines, DE newspapers and radio stations in the build up. • Liaising with artists and agents, as well as booking and scheduling airport pickups, travel and hotels. • Crafting the line up for the Sunday of the festival and managing the entire day on the floor of the main room, from the first sound check to the last act on stage. • Arranging for NTS Radio to stream live from the festival for the entire 5 days.
• Managing the PR and promotion for every Contort event/release on the label to date • Liaising with artists and agents in the build up to/on the day of the event, as well as providing hospitality appropriate to the artists involved • Technical set up before sound check and working closely with night managers, sound technicians, bar staff, door staff, etc to ensure the smooth running of the event. • Remaining in regular contact with the artist, record pressing plant, and distribution company to ensure record releases are in stores on time and artists are informed of the progress of their release • Managing soundcheck • Organising staff on the ground day of the event http://contortrecords.tumblr.com/
Self-employed, promoting electronic musicians and events, and working freelance for other PR organisations - Cabaret Voltaire, Jeff Mills, James Ruskin, Berliner Festspiele, Blueprint Records, Downwards Records etc • Strategically tailored, planned and executed a variety of successful promotion campaigns to increase artist/event exposure, and to push new album and EP releases. • Managing social media accounts relating to said projects • Contributing fresh and innovative ideas to promote artists/events through the media. • Establishing and maintaining positive relationships/contacts with the press- and, as a result securing extensive coverage (including cover features) with high profile newspapers, culture and music magazines. These included The Guardian (Guide & Observer), The Independent, USA Today, Forbes, Dazed & Confused, Vogue.it, i-D, The NME, Clash, The Wire, Pitchfork, Crack, Fact, Resident Advisor, Vice/Thump, DJ Mag, Mixmag as well as numerous shows with Radio 1, NTS, Radar, Flux.de, RinseFM and more. • Ongoing work to build and maintain healthy working relationships with clients, artists and label managers and associated industry contacts
• Curating shows and contributing creative ideas to the programming and running of the online broadcast. • Liaising with artists, their management and Boiler Room staff to coordinate each show, including branded event partners (such as Audi, Ballantines, and Vans. • Booking travel and accommodation for artists and management. • Managing a team of staff, ensure digital newsletter distribution, guest-list information has been collected, arranging artist riders etc. • Organised/co-producing a series of high level productions such as the Bloc. X Boiler Room three-hour Radio 1 show, Ballantines Stay True documentary and more. • Arranging and scheduling all interviews with artists, securing permission to film, music rights to play artists sets, live performances, and tracks etc.