About me

I work as a multi channel stylist across a variety of platforms ranging from windows, events and Ecommerce. With six years of freelancing experience I have been able to create a large network of clients with whom I create visually appealing work for. My motive and strengths are delivering brand led imagery whilst adding my own creative flare and knowledge to each project. My main specialised area is within fashion where I style trend led windows, outfit build for online or produce and art direct my own personal shoots for editorials. Having a degree in Fashion Design has allowed me to understand how fabrics work, how movement can elevate garments and how pushing boundaries outside the norm can lead to some exciting results.

QuestionsProjectsExperienceTeam

Projects

• Once Upon a Christmas- Selfridges Christmas Windows 2020New Christmas windows for Selfridges ‘Once Upon a Christmas’ scheme - Sourcing and editing product for each window - Outfit building, making accessories to accompany looks - Set dressing
• 1

  MATALAN PRESS DAY SUMMER 2019Dressing and styling an interior space to host the new AW Matalan collection
• 2

  SELFRIDGES EVENT- OPEN HOUSE JAN 2019An immersive exhibition created for the Selfridges event team
• 1

  SELFRIDGES WINDOWS- HAPPY NEW DECADE 2020First windows of 2020
• 1

  FOOD STYLING -M&S
• 3

  SORBET MAGAZINE - SPRING 2019

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Projects credited in

• 3

  Sandisk Extreme Pro SSDSocial media content shoot
• 3

  JinroStill life photography for Jinro UK
• 7

  Radical Luxury Visual MerchandisingCollaborative industry experience with Selfridges&Co to create a visual merchandising concept for a 6 month period in 2017.
• 4

  Destination Christmas Windows 2016" Santa's gone sparkly! We commissioned a handmade bespoke sequin Santa suit for every window - each one takes 193 hours to make."
• 13

  Music MattersWindow designs for Selfridges' Music Matters (2017).
• HAPPY NEW DECADE - SELFRIDGES - WINDOW SETSTo celebrate the new decade of 2020, Selfridges launched their campaign Happy New Decade. As I am posting this, this feels strange, with the current situation going on in the world, this is definitely not what I had envisaged for the start of a new decade. However, I feel it is so important to stay positive at times like this and remember we are all in this together. Laughter and humour really helps and this is exactly what these windows are about; fun and optimistic. These were the first full w

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Work history

creative stylistSelfridges
Jun 2013London, United KingdomFreelance
Working across the VM windows team and events to create visually appealing windows and interiors. Working on schemes from start to finish by sourcing props and clothing. Styling interior spaces and dressing windows to suit and promote the Selfridges vision.

Skills

• Fashion Consultant
• Styling Direction
• Styling Shoots
• Art Direction
• Visual Merchandising
• Creative Art Direction
• Creative Installation
• Event Execution

Education

BA Hon(s) in Fashion Design, WomenswearUniversity of Westminster
Sep 2006 - Nov 2010London, United Kingdom
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Distinction Fine Art FoundationNorth Hertfordshire College of Art & Design
Sep 2005 - Dec 2005Hitchin, United Kingdom