About me

I work as a multi channel stylist across a variety of platforms ranging from windows, events and Ecommerce. With six years of freelancing experience I have been able to create a large network of clients with whom I create visually appealing work for. My motive and strengths are delivering brand led imagery whilst adding my own creative flare and knowledge to each project. My main specialised area is within fashion where I style trend led windows, outfit build for online or produce and art direct my own personal shoots for editorials. Having a degree in Fashion Design has allowed me to understand how fabrics work, how movement can elevate garments and how pushing boundaries outside the norm can lead to some exciting results.

QuestionsProjectsExperienceTeam

• Any HMUA free next Monday for a cover shoot?
• I’m looking to collaborate with new designer and jewellery brands for an editorial I’m directing and styling next week. Get in touch!
• Any creative H&MUA available to shoot next friday 5th Feb?

Projects

• 8

  All We Are - Jewellery Campaign Feb 2022New Campaign for All We Are- styled by me
• 2

  SuperSelf - Windows for Selfridges Feb 2022New windows for Selfridges with the dream team. This scheme focuses on feel good therapies, innovative wellbeing and sublime self- care practices. The Future of feel- goodness.
• 3

  Christmas Fantasy Windows- Selfridges 2021A beautiful collaboration with a series of designer's and artist's to bring you the new Selfridges Christmas windows.
• LFW for Selfridges
• 1

  Beauty Bay x PrideSet Styling for Tayce for the new Beauty Bay campaign for Pride month
• 4

  TRANSPARENCY- My new editorial out now for The Impression Magazine

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Projects credited in

• 1

  FUTURE FANTASY - SELFRIDGES - WINDOW SETSWorking as Production Manager on the Future Fantasy Christmas 2019 windows for Selfridges.
• All We Are AW22Connection | Creation Photography & Creative direction Jovana Mladenovic Styling Hayley Lai Makeup Bobana Parojcic Production assistant Francesco Zinno https://www.allweare.com/blog/post/creation-connection1.html
• 2

  All We Are SS23 CampaignSS23 team Models Peipei Tang @Milk and Obe J @SUPA Stylist @hayleylai ⁠ HMUA @bobanaparojcic⁠ Production & Photo Assistant: @fraznn ⁠ Photo/creative direction/production: Jovana Mladenovic @jovanaphotography⁠
• 2

  All We Are SS22All We Are jewellery SS22 Campaign "We Roll Together" is all about carving your own path and finding your place amongst the misfits. Models: Leo, Clara, Nadia Styling: Hayley Lai HMUA: Leannah Carer Production assistant: Francesco Zinno Photography, production, creative direction: me
• 7

  Campaign Shoot for SofaClubSome of my faves from a location shoot for SofaClub. Model: Reese Wells Creative Director: Faye Leadbeater Photography: Joseph Yates Producer: Lettie Patterson Set & Prop Stylist: Hayley Lai Stylist: Kyle Lawson Styling Assistant: Molly Henderson
• 3

  Sandisk Extreme Pro SSDSocial media content shoot

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Work history

Creative StylistSelfridges
Jun 2013London, United KingdomFreelance
Working across the VM windows team and events to create visually appealing windows and interiors. Working on schemes from start to finish by sourcing props and clothing. Styling interior spaces and dressing windows to suit and promote the Selfridges vision.

Skills

• Fashion Consultant
• Styling Direction
• Styling Shoots
• Art Direction
• Visual Merchandising
• Creative Art Direction
• Creative Installation
• Event Execution

Education

BA Hon(s) in Fashion Design, WomenswearUniversity of Westminster
Sep 2006 - Nov 2010London, United Kingdom
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Distinction Fine Art FoundationNorth Hertfordshire College of Art & Design
Sep 2005 - Dec 2005Hitchin, United Kingdom