Hayley Lai

Hayley Lai

Creative Stylist/ DirectorLondon, United Kingdom
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Hayley Lai

Hayley Lai

Creative Stylist/ DirectorLondon, United Kingdom
About me
I work as a multi channel stylist across a variety of platforms ranging from windows, events and Ecommerce. With six years of freelancing experience I have been able to create a large network of clients with whom I create visually appealing work for. My motive and strengths are delivering brand led imagery whilst adding my own creative flare and knowledge to each project. My main specialised area is within fashion where I style trend led windows, outfit build for online or produce and art direct my own personal shoots for editorials. Having a degree in Fashion Design has allowed me to understand how fabrics work, how movement can elevate garments and how pushing boundaries outside the norm can lead to some exciting results.
Projects
  • All We Are - Jewellery Campaign Feb 2022
    All We Are - Jewellery Campaign Feb 2022New Campaign for All We Are- styled by me
  • SuperSelf - Windows for Selfridges Feb 2022
    SuperSelf - Windows for Selfridges Feb 2022New windows for Selfridges with the dream team. This scheme focuses on feel good therapies, innovative wellbeing and sublime self- care practices. The Future of feel- goodness.
  • Christmas Fantasy Windows- Selfridges 2021
    Christmas Fantasy Windows- Selfridges 2021A beautiful collaboration with a series of designer's and artist's to bring you the new Selfridges Christmas windows.
  • LFW for Selfridges
    LFW for Selfridges
  • Beauty Bay x Pride
    Beauty Bay x PrideSet Styling for Tayce for the new Beauty Bay campaign for Pride month
  • TRANSPARENCY
    TRANSPARENCY- My new editorial out now for The Impression Magazine
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Projects credited in
  • FUTURE FANTASY - SELFRIDGES - WINDOW SETS
    FUTURE FANTASY - SELFRIDGES - WINDOW SETSWorking as Production Manager on the Future Fantasy Christmas 2019 windows for Selfridges.
  • All We Aere SS22
    All We Aere SS22All We Are jewellery SS22 Campaign "We Roll Together" is all about carving your own path and finding your place amongst the misfits. Models: Leo, Clara, Nadia Styling: Hayley Lai HMUA: Leannah Carer Production assistant: Francesco Zinno Photography, production, creative direction: me
  • Campaign Shoot for SofaClub
    Campaign Shoot for SofaClubSome of my faves from a location shoot for SofaClub. Model: Reese Wells Creative Director: Faye Leadbeater Photography: Joseph Yates Producer: Lettie Patterson Set & Prop Stylist: Hayley Lai Stylist: Kyle Lawson Styling Assistant: Molly Henderson
  • Sandisk Extreme Pro SSD
    Sandisk Extreme Pro SSDSocial media content shoot
  • Jinro
    JinroStill life photography for Jinro UK
  • Radical Luxury Visual Merchandising
    Radical Luxury Visual MerchandisingCollaborative industry experience with Selfridges&Co to create a visual merchandising concept for a 6 month period in 2017.
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Work history
    Selfridges logo
    Selfridges logo
    Creative StylistSelfridges
    London, United KingdomFreelance
    Working across the VM windows team and events to create visually appealing windows and interiors. Working on schemes from start to finish by sourcing props and clothing. Styling interior spaces and dressing windows to suit and promote the Selfridges vision.
Skills
  • Fashion Consultant
  • Styling Direction
  • Styling Shoots
  • Art Direction
  • Visual Merchandising
  • Creative Art Direction
  • Creative Installation
  • Event Execution
Education
    University of Westminster logo
    University of Westminster logo
    BA Hon(s) in Fashion Design, WomenswearUniversity of Westminster
     - London, United Kingdom
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    Distinction Fine Art FoundationNorth Hertfordshire College of Art & Design
     - Hitchin, United Kingdom