Hayley Lai

Hayley Lai

Creative Stylist/ DirectorLondon, United Kingdom
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Hayley Lai

Hayley Lai

Creative Stylist/ DirectorLondon, United Kingdom
About me
I work as a multi channel stylist across a variety of platforms ranging from windows, events and Ecommerce. With six years of freelancing experience I have been able to create a large network of clients with whom I create visually appealing work for. My motive and strengths are delivering brand led imagery whilst adding my own creative flare and knowledge to each project. My main specialised area is within fashion where I style trend led windows, outfit build for online or produce and art direct my own personal shoots for editorials. Having a degree in Fashion Design has allowed me to understand how fabrics work, how movement can elevate garments and how pushing boundaries outside the norm can lead to some exciting results.
Projects
  • Beauty Bay x Pride
    Beauty Bay x PrideSet Styling for Tayce for the new Beauty Bay campaign for Pride month
  • TRANSPARENCY
    TRANSPARENCY- My new editorial out now for The Impression Magazine
  • Good Nature Windows
    Good Nature WindowsNew windows I styled for Selfridges with the Creative team
  • NEW DAWN
    NEW DAWNNew editorial for Haute Punch Magazine
  • Once Upon a Christmas- Selfridges Christmas Windows 2020
    Once Upon a Christmas- Selfridges Christmas Windows 2020New Christmas windows for Selfridges ‘Once Upon a Christmas’ scheme - Sourcing and editing product for each window - Outfit building, making accessories to accompany looks - Set dressing
  • MATALAN PRESS DAY SUMMER 2019
    MATALAN PRESS DAY SUMMER 2019Dressing and styling an interior space to host the new AW Matalan collection
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Projects credited in
  • Sandisk Extreme Pro SSD
    Sandisk Extreme Pro SSDSocial media content shoot
  • Jinro
    JinroStill life photography for Jinro UK
  • Radical Luxury Visual Merchandising
    Radical Luxury Visual MerchandisingCollaborative industry experience with Selfridges&Co to create a visual merchandising concept for a 6 month period in 2017.
  • Destination Christmas Windows 2016
    Destination Christmas Windows 2016" Santa's gone sparkly! We commissioned a handmade bespoke sequin Santa suit for every window - each one takes 193 hours to make."
  • Music Matters
    Music MattersWindow designs for Selfridges' Music Matters (2017).
  • HAPPY NEW DECADE - SELFRIDGES - WINDOW SETS
    HAPPY NEW DECADE - SELFRIDGES - WINDOW SETSTo celebrate the new decade of 2020, Selfridges launched their campaign Happy New Decade. As I am posting this, this feels strange, with the current situation going on in the world, this is definitely not what I had envisaged for the start of a new decade. However, I feel it is so important to stay positive at times like this and remember we are all in this together. Laughter and humour really helps and this is exactly what these windows are about; fun and optimistic. These were the first full w
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Work history
    Selfridges logo
    Selfridges logo
    creative stylistSelfridges
    London, United KingdomFreelance
    Working across the VM windows team and events to create visually appealing windows and interiors. Working on schemes from start to finish by sourcing props and clothing. Styling interior spaces and dressing windows to suit and promote the Selfridges vision.
Skills
  • Fashion Consultant
  • Styling Direction
  • Styling Shoots
  • Art Direction
  • Visual Merchandising
  • Creative Art Direction
  • Creative Installation
  • Event Execution
Education
    University of Westminster logo
    University of Westminster logo
    BA Hon(s) in Fashion Design, WomenswearUniversity of Westminster
     - London, United Kingdom
    N
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    Distinction Fine Art FoundationNorth Hertfordshire College of Art & Design
     - Hitchin, United Kingdom