About me
Hayley has a wealth of experience of driving digital business at both a global and local level for large-scale international and global organisations from the early days of the digital evolution. Hayley’s background is a diverse one spanning commercial partnerships, account management,, product management, public relations, comms and brand with a mixture of driving commercial and non-commercial objectives in management roles across entertainment, mobile and ISP sectors. A creative and strategic thinker, Hayley has proven leadership skills of both people and projects respectively. Hayley is a highly motivated professional and a well respected team player. Being passionate in a role for an organisation that strives to innovative and lead change is where Hayley is most at home.
Work history
Director & Global Digital Accounts
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Vice President & Global Digital Accounts
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• Primary point of contact across Universal Music Group (UMG)’s 34 global digital commercial partners including Apple, Spotify, Google Play, YouTube, Amazon, Rhapsody, Deezer, Tidal and Microsoft.
• Primary point of contact internally for all UMG operating companies around the globe in relation to managing external digital business partners.
• Managing a team of 10 in split locations of Los Angeles and London.
• Acting as an advisor to digital partners on global expansion of products and services.
• Spearheading regular global artist promotions/campaigns with global digital business partners – superstar artists, priority development acts, heritage/catalogue acts, third-party distributed labels, soundtracks and special projects.
• Reviewing performance of digital partners - responsible for pulling together global annual/quarterly business reviews with top 10 digital accounts and advising/participating local markets on regional business reviews.
• Working with global digital business partners to recommend service/product improvements – regular benchmarking exercises of existing services and products, and reviewing analysis of performance by digital account and by market.
• Acting as a central hub between Operations/Digital Production, International Marketing, Royalty Reporting & Settlement and Commercial Affairs (campaign pricing) and first point of contact for external digital account queries.
• Contributing and presenting key updates on global digital business partners to senior management within UMG - Heads of Digitals from across the globe, MDs, VPs and other senior management.
• Primary point of contact for territories to resolve strategic and tactical Issues wit global digital business partners – key examples being content exclusivity windows (time-based or by partner), music industry global release day change to a Friday.
• Educating and training local UMG operating companies to maximise return with global digital business partners – host regional workshops for developing markets to share best practice, knowledge and experience from mature regions.
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Skills
- Digital Media
- Marketing PR
- Digital Content
- Account Management
- Brand Management
- Business Development
- Management
- Marketing Strategy
- Problem Solving
- Project Management
- Strategic Planning
- Entertainment
- Communications
- Relationship Management
- Ideas Development
Education
BSc Econ Accounting Management (joint Honors
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A-levels
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LAW, BUSINESS STUDIES, SOCIOLOGY
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Awards
NVQ
NVQ LEVEL I & II IN RETAIL