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Hayley Lloyd


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Strategist & Planner - Marketer

About me

Hayley has a wealth of experience of driving digital business at both a global and local level for large-scale international and global organisations from the early days of the digital evolution. Hayley’s background is a diverse one spanning commercial partnerships, account management,, product management, public relations, comms and brand with a mixture of driving commercial and non-commercial objectives in management roles across entertainment, mobile and ISP sectors. A creative and strategic thinker, Hayley has proven leadership skills of both people and projects respectively. Hayley is a highly motivated professional and a well respected team player. Being passionate in a role for an organisation that strives to innovative and lead change is where Hayley is most at home.


  • Digital Media
  • Marketing PR
  • Digital Content
  • Account Management
  • Brand Management
  • Business Development
  • Management
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Entertainment
  • Communications
  • Relationship Management
  • Ideas Development

Work history


Director & Global Digital Accounts

Universal Music Group

Nov 2016 - Apr 2012


Vice President & Global Digital Accounts

Universal Music Group

Nov 2010 - Feb 2016
  • • Primary point of contact across Universal Music Group (UMG)’s 34 global digital commercial partners including Apple, Spotify, Google Play, YouTube, Amazon, Rhapsody, Deezer, Tidal and Microsoft. • Primary point of contact internally for all UMG operating companies around the globe in relation to managing external digital business partners. • Managing a team of 10 in split locations of Los Angeles and London. • Acting as an advisor to digital partners on global expansion of products and services. • Spearheading regular global artist promotions/campaigns with global digital business partners – superstar artists, priority development acts, heritage/catalogue acts, third-party distributed labels, soundtracks and special projects. • Reviewing performance of digital partners - responsible for pulling together global annual/quarterly business reviews with top 10 digital accounts and advising/participating local markets on regional business reviews. • Working with global digital business partners to recommend service/product improvements – regular benchmarking exercises of existing services and products, and reviewing analysis of performance by digital account and by market. • Acting as a central hub between Operations/Digital Production, International Marketing, Royalty Reporting & Settlement and Commercial Affairs (campaign pricing) and first point of contact for external digital account queries. • Contributing and presenting key updates on global digital business partners to senior management within UMG - Heads of Digitals from across the globe, MDs, VPs and other senior management. • Primary point of contact for territories to resolve strategic and tactical Issues wit global digital business partners – key examples being content exclusivity windows (time-based or by partner), music industry global release day change to a Friday. • Educating and training local UMG operating companies to maximise return with global digital business partners – host regional workshops for developing markets to share best practice, knowledge and experience from mature regions.


Senior Music Partnerships Manager

Virgin Media

Nov 2009 - Oct 2010
  • To contribute to the creation of a successful Virgin Media music proposition, operating across the four products (Broadband, TV, Mobile and Online) to drive awareness and usage of the music services across all platforms. Principle responsibilities • Day to day management of new music services with initial focus on the flagship broadband • subscription service including competitions, promotions, merchandising and sales • Management of ‘in life’ external relationships with labels, publishers, copyright owners and administrators and other related organisations • Support to Head of Music in commercial discussions where required, with responsibility for partnerships with independent labels • Key point of contact with record company marketing teams and artist managers to drive exclusives, artist opportunities, campaigns and service visibility • Drive awareness and usage of Virgin Media’s music services across all platforms • Key input into music sales and marketing activity and subsequent execution • Oversee the integration of music marketing and communications across business units to ensure cross platform replication of priority campaigns • Contribute to the pipeline of music activity (promotions, artist relationships, etc.) Key interfaces Brand & Marketing, including Sponsorship, Sales, Product teams within TV, Online and Mobile, plus external partners from record companies, wider music industry, trade bodies and technology providers.


Music Relationship Manager

Orange/france Telecom

Mar 2006 - Oct 2009
  • The role: To manage on-going relationships with music content partners. To input (in conjunction with the Head of Music Partnerships) to the commercial strategy and negotiation of commercial contracts. To work with Orange UK product and marketing teams to define and deliver the in-life music service including launch planning, co-marketing, service development and optimisation. To act as the key point of contact and account management for music content partners. To play key role in the definition and evolution of the group’s music products as part of the international Music Content Vision Team. Relationship management • Forge strong and productive on-going relationships with key players within the music industry, incl. IP owners, aggregators, platform suppliers. Identify and secure partners which will produce innovative and profitable solutions • Leverage relationships to provide industry intelligence, ensuring plans and products are innovative and competitive • On-going account management - sales reporting; performance optimisation; issue resolution Marketing planning and delivery • Develop and deliver launch, co-marketing and promotional planning • Input to on portal scheduling, content portfolio and catalogue management • Input to overall data products marketing plan Commercial strategy and negotiation • Contribution to the development of the music commercial and acquisition strategy, across all music suppliers • Contribution to the negotiation of commercial partnerships across all music suppliers • Work with appropriate stakeholders on all commercial negotiation, incl. legal, product team, technical etc Service management and evolution • Input into overall Orange UK Products and Services strategy and roadmap • Define, in conjunction with the UK Entertainment Product Team, the overall music offer, pricing and distribution policy Category visibility • Be the advocate for Orange’s entertainment portfolio both internally and externally. Represent Orange / FT publicly to ensure the industry and public are fully aware of Orange/FT’s ambition. Work with PR and conference team to represent Orange/FT and appropriate industry events.


Consumer PR Manager


Sep 2004 - Oct 2006
  • • Responsible for developing and executing external communication strategy and plans around Orange’s flagship partnership portfolio within entertainment (film and literature) • Management of agencies – public relations, design agencies, event agencies • Responsibility for annual budget relating to agency spend, campaigns and event activity (£2m upwards) • Media relations management • Crisis management. • Event management


Senior Community Affairs Executive


Jan 2001 - Sep 2006
  • • Manage reactive press enquiries relating to health and safety queries and mobile phones/mobile phone masts. • Responsible for developing campaigns and managing partnerships in line with Orange’s corporate social responsibility objectives • Generate significant positive press coverage to promote community-led initiatives • Responsible for Orange’s national corporate community involvement (CCI) programmes - education initiatives, charity partnerships and grass-roots sponsorships • Contribution and distribution of Orange corporate responsibility report, 2003 across the business • Responsible for the build and management of • Employee representative for team welfare


Account Executive & Consumer PR Team

Golley Slater Public Relations

Jan 1999 - Dec 2000



BSc Econ Accounting Management (joint Honors

University of Wales

Jan 1995 - Jan 1998



    Swansea College

    Jan 1993 - Jan 1995



    Pentrehafod Comprehensive School

    Aug 1988 - May 1992