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Hayley McCarthy

Freelance stylist

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About me

Fashion creative based in East London, specialising in global brand communications, multichannel marketing and creative image making for social media platforms. Working in house for a diverse range of fashion and contemporary design/lifestyle brands gave the opportunity to become freelance, offering fashion styling and brand communications. I am currently looking for a permanent role within the creative industry.


  • Fashion
  • Events
  • Marketing PR
  • Art Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Eccomerce

Work history


Freelance Stylist & Online Content


Aug 2015
  • Fashion creative based in East London, specialising in global brand communications, multichannel marketing and creative image making for social media platforms. Clients include: Adidas Originals, Puma, Protein, Jacket Required, Saucony, Champion, Edwin, and Associate, Superimpose Studio, John Doe Hub, Coffin On Cake, SCP, Cat Footwear, Vans, DC shoes and many more


Marketing & PR Executive


Sep 2014 - Mar 2016
  • - Evolved & implemented long-term Marketing & PR Strategy - Created seasonal print & direct mail campaigns & product launches - Responsibility of advertising, direct mail & point of sale collateral - Planned & delivered customer and client events, with responsibility for all logistics & communications & ensuring that the activity is on-brand & executed to a high standard - Managed the direct mail customer database - Developed & executed an effective & consistent communications strategy across the brand’s media platforms, event planning, press relations & retail marketing - Fully responsible of implementing e-newsletter campaigns (CRM), re launch of website & social media tools (Google Analytics) - Managed all online copy writing: Product descriptions, marketing material, company information & presentations, press releases & pitching stories to gain exposure in International lifestyle & design titles, aligning with other established luxury home-ware and furniture brands and stores - Responsible for the photography and styling of imagery used for the weekly newsletter and products exclusive in-store - Contributed to the website growth with use of online PR and SEO - Monitored and analysed website and online marketing performance to measure effectiveness


Marketing Executive


Aug 2011 - Jul 2013
  • • Successfully project managed and distributed all brand and seasonal assets • Managed the concept and execution of seasonal campaign, look book and online shoots • Responsible for the creative development and planning of all global communications including newsletters, banners and campaign micro sites on • Managed the concepts and execution of projects with online magazines and blogs including photoshoots with Hypebeast & The Daily Street • Worked closely with our PR agency (Sane Communications) in the creation of the press releases, editor target list and celebrity endorsement program • Contributed & implemented the ‘Brand Ambassador Program’, working closely with influential figure heads within the creative, sports & music industry to develop promotional strategies • Project managed the global stockist’s visuals, window schemes graphics and display material including USA, Canada, Russia,Europe • Headed the production of all PR collateral and organisation for first in-house press event • Budget Management of all UK and US advertising and marketing campaigns • Co ordinated the Press product shots to ensure they were delivered on time and to brief • Developed concepts and ideas for in-store marketing activities to support key global stockists Marketing Assistant • Designed and implemented bespoke window displays in Penfield’s key accounts including the London based contemporary retail space Present • Designed and sourced props & graphics for window displays for retailers across the globe to increase brand awareness and to ensure a consistent brand image worldwide • Fully managed of point of sale creation, from in-store research to briefing design team with ideas, and liaising with the production team through to placing orders with the warehouse • Created seasonal sales presentations, including style & product descriptions, staff training, key product & fabric stories which were presented to key global stores including Liberty, Harrods, Madewell and Urban Outfitters • Full responsible of sample management: Implemented new tracking system for press and retailers. Key contact for all UK stores, responsible for booking co-ordinating samples for retailers & press for lookbooks and web shoots • Responsible for the collection of all global press coverage, creation of monthly press reports (Presentation displaying press activity, in-store initiative, events and celebrity endorsement for each territory) which was sent to all of our distributors and PR agencies • Assisted with the Press product and campaign shoots to ensure they were delivered on time & to brief



Fashion Communications Promotion

Nottingham Trent University

Sep 2008 - Jul 2011