Hayley McCarthy

Hayley McCarthy

Freelance stylistUnited Kingdom
+ Info

65

Connections
Pip Jamieson
Matt Willey
Christopher Sutton
Hayley McCarthy

Hayley McCarthy

Freelance stylistUnited Kingdom
About me
Fashion creative based in East London, specialising in global brand communications, multichannel marketing and creative image making for social media platforms. Working in house for a diverse range of fashion and contemporary design/lifestyle brands gave the opportunity to become freelance, offering fashion styling and brand communications. I am currently looking for a permanent role within the creative industry.
Projects
  • Hypebeast
    HypebeastEditorial for The Daily Street featured on Hypebeast. Photographer: Rebecca Naen Stylist: Hayley McCarthy (Mellowdrop)
  • Adidas Originals Run DMC release
    Adidas Originals Run DMC releaseStyling for the Adidas Originals x Run DMC collaboration. Images used as the Adidas Originals campaign and online/instore images .
  • Poolside babes
    Poolside babes
+ Show more
Projects credited in
  • CREPE CITY issue 03
    CREPE CITY issue 03Walt "Clyde" Frazier • Bobbito Garcia • Christian Tressor • Edson Sabajo • Careaux • Jon Tang • The Snobette • Sophia Chang • Gary Warnett • Maha • Pam Pam • Leila Fataar • Mubi Ali • Bruno Drummond • David Hellqvist • Nellie Eden
Work history
    Freelance Stylist & Online Content
    Fashion creative based in East London, specialising in global brand communications, multichannel marketing and creative image making for social media platforms. Clients include: Adidas Originals, Puma, Protein, Jacket Required, Saucony, Champion, Edwin, and Associate, Superimpose Studio, John Doe Hub, Coffin On Cake, SCP, Cat Footwear, Vans, DC shoes and many more
    Marketing & PR Executive
     - 
    www.scp.co.uk - Evolved & implemented long-term Marketing & PR Strategy - Created seasonal print & direct mail campaigns & product launches - Responsibility of advertising, direct mail & point of sale collateral - Planned & delivered customer and client events, with responsibility for all logistics & communications & ensuring that the activity is on-brand & executed to a high standard - Managed the direct mail customer database - Developed & executed an effective & consistent communications strategy across the brand’s media platforms, event planning, press relations & retail marketing - Fully responsible of implementing e-newsletter campaigns (CRM), re launch of website & social media tools (Google Analytics) - Managed all online copy writing: Product descriptions, marketing material, company information & presentations, press releases & pitching stories to gain exposure in International lifestyle & design titles, aligning with other established luxury home-ware and furniture brands and stores - Responsible for the photography and styling of imagery used for the weekly newsletter and products exclusive in-store - Contributed to the website growth with use of online PR and SEO - Monitored and analysed website and online marketing performance to measure effectiveness
+ Show more
Skills
  • Fashion
  • Events
  • Marketing PR
  • Art Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Eccomerce
Education
    Fashion Communications Promotion
     -