Work history
Senior Marketing Executive
My current position is Senior Marketing Executive for The UK’s No.1 B2B Lead Generation Agency - MarketMakers and Really B2B. I currently oversee 4 Lead Generation Assistants and a Marketing Assistant but am still very much a team player within the department. Currently I am responsible for managing new business campaigns both direct and digitally, most importantly monitoring ROI. I take great ownership for the data we use new business side and ensure all execution of campaigns runs smoothly from start to end, as well as overseeing our CRM and other platforms such as Act-on.
My role also includes working very closely with our external agencies - events, PR, creative work right through to our digital strategies such as Google Adwords. I have worked closely with our events company to design and event plan all of our exhibitions within budget. We have high lead targets to achieve over the expos and these have included Marketing Week Live, and The TFM&A. I have also project managed our annual B2B guest speaking and networking event at the Ritz London Hotel.
Throughout University I have worked B2C side for our family company, Snows Motor Group, where I was working with luxury brands such as Lotus, Lexus and Toyota.
Skills
- Advertising
- Events
- Marketing PR
- Excel
- Word
Education
Business Management and Marketing
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Business and Marketing