About me

Marketing/Digital Professional with 10 years’ experience working for some of the world’s biggest media and entertainment brands in a variety of roles, focusing on consumer marketing. Expertise in creation and implementation of multiple marketing strategies and campaigns resulting in the increase in station audiences and revenue.

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Work history

Head of MarketingCelador Radio
Jan 2018Southampton, United KingdomFull Time
(Maternity Leave Cover) • Developing local and regional partnerships across the UK for Celador Radio Stations including music and sport festivals, city council partnerships, marathons, and transportation (buses) • Hiring and management of Marketing Executives and Events Manager • Creation and implementation processes to work with Commercial teams to develop new ideas for clients and generate revenue
Managing EditorCelador Radio
Oct 2017Southampton, United KingdomFull Time
• Developed digital strategy for the Celador Radio group of 27 stations • Managing team of designers and social media managers to create content across social media channels • Developing and managing digital ambassadors across Celador radio group to create regional content reflecting the brands core values • Creation of digital packages for Commercial teams to sell resulting in an increase in client spend on digital assets for the group • Management of video producers and presenters for Facebook Live Activity • Creation of content and development for newsletters

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Skills

• Marketing Strategy
• Social Media
• Events
• Brand Partnerships
• Budget
• Digital
• Management
• Advertising
• Experiental Marketing

Education

U
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Bachelor of Communication in Organizational CommunicationUniversity of Central Florida
Sep 2002Orlando, United States