Every business has a story. It's my job to tell it. Through 10+ years of creative and leadership experience, I've developed a genuine passion for concepting, creating, and executing on genuinely impactful creative strategy. As a creative leader and PR manager, I help my team give a voice to our clients' products and services by delivering bigger, bolder work that tells the right story to devoted customers and the uninitiated alike.
Work history
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Director of Content MarketingMarketopia
Pinellas Park, United StatesFull Time
- Define and deliver content marketing strategies and plans based on company-wide goals that support and extend marketing initiatives.
- Work with marketing and partner campaign teams to drive content value across all stages of the marketing funnel and buyer journey.
- Develop and socialize standards, systems and best practices for content creation, distribution, optimization, and maintenance.
- Build an effective, scalable and efficient content marketing engine, including deploying mission-critical tools, processes, and systems.
- Provide leadership to develop innovative content strategies, track and optimize content performance, review others' work, and train others in the development of powerful content.
- Manage internal and external company branding standards to ensure consistency in messaging and branding across all communication efforts.
- Develop content concepts and assets across a variety of media types including videos, long-form, copywriting, podcasts, and others.
- Build and manage calendar for content intended to meet needs that include demand gen, events, executive communication, print, digital, and other needs.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content across each buyer persona.
- Supervise a team of writers, editors, content strategists - both internal and external
- Oversee content governance and update as user needs evolve to ensure the content is relevant and timely
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Senior Manager, CopyConnectWise
- Tampa, United StatesFull Time
• Creates and implements copy process requirements with cross-team collaboration
• Writes new strategic content
• Creates corporate and strategy-specific messaging
• Strong collaboration and conversational intelligence skills
• Builds positive and collaborative relationships across the organization
• Concepts on new and innovative projects to establish direction for team execution
President, ConnectWise Diversity Council Executive Board
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Skills
- Content Strategy
- Content Marketing
- Creative Strategy
- Brand Development
- Strategic Communications
- PR
- Digital Marketing
- Leadership
- Editing
- B2B Marketing
Education
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Bachelor of ScienceTowson University
- Towson, MD, USA