Obsessed with aesthetics and visuals, I consider myself a creative across many fields within the fashion industry. Having just graduated with a BA (Hons) in Fashion Journalism at UCA, I have demonstrated my skills and abilities across writing, styling, art direction, graphics and photography.
With an appreciation for both print and digital, I believe the two can both co-exist together with one informing the other. I am passionate about picking up new independent titles and creating content/visual editorials for print, but also have a strong knowledge and interest in social media, SEO and online marketing all learned through self-directed study.
Projects
Work history
Runway Trend AssistantEDITED
London, United KingdomFull Time
• Create retail reports that analyse data and visual merchandising from global retailers to help inform buyers and merchandisers of future and current trends.
• Upload runway show images as they come in across both Menswear and Womenswear
• Compile runway images into color, print and shape trends to produce City Trend Overviews.
Assistant
London, United KingdomFreelance
• Run weekly Twitter Chats on the Scarlett London Digital Twitter Page to help raise awareness for events, build relationships with bloggers and offer helpful advise.
• Assisting organisation and running of Scarlett London Events - speaking with PR's and brands who are interested in exhibiting, sponsoring or offering samples for goody bags.
• Creating reports post event to examine levels of engagement across social media
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Skills
- Writing
- Photography
- Styling
- Trend Forecasting
Education
BA (Hons) Fashion JournalismUniversity for the Creative Arts
- Epsom, United Kingdom