Heather van der Watt

Head of Marketing

  • LocationLondon, United Kingdom



  • Advertising
  • Events
  • Branding
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Word

Work history


Head of Marketing


Nov 2015
  • Supporting the CEO to plan, develop, run and evaluate marketing campaigns Adapting marketing material for product launch in global markets Monitoring and updating the company’s social media content Updating the company’s website – as and when necessary Initiation and continuation of SEO and PPC (Google Adwords) campaigns Ensure consistent brand/product messaging Original content creation for website and email newsletters (including maintain mailing lists) Collecting and producing content for client email campaigns A/B testing content and subject line Monitoring open rate and click through rate for each email Assisting in the development of further digital plans relating to additional social media platforms while helping to explore and deploy new lead generation channels Planning and running events Evaluate marketing material, create metrics and reports to track effectiveness, communicate results with the CEO and recommend changes


Senior Recruitment Consultant

Marc Daniels Specialist Recruitment

Aug 2012 - Aug 2015
  • Building a desk specialising in the finance and accounting sector; Managing the recruitment process from start to finish dealing with both candidates and clients; Using business development, sales/marketing techniques and networking in order to attract business from client companies and build rapport; Setting up client meetings to develop a good understanding of client companies, their industry, work culture and environment including their hiring needs and preferences; Advertising vacancies appropriately by drafting and placing adverts on relevant job boards; Sourcing candidates via receiving and reviewing applications, headhunting and using the candidate databases to shortlist CVs for the client’s vacancy; Screening and assessing applicants as well as advising and preparing them for interview; Preparing CVs and correspondence to forward to clients and organising interviews; Managing the recruitment process, from the initial interview through to the offer facilitating negotiations between the client and candidate; Maintaining the candidate database and promoting jobs to new and existing candidates; Offering advice and a consultancy service to both clients and candidates; Working towards targets that relate to the number of candidates placed, a value to be billed to clients or business leads generated.



Business and Marketing Management

Oxford Brookes University

Aug 2009 - May 2012
  • Business and Marketing Management