Hedy Ash-Dixon
Available

Hedy Ash-Dixon

Contour Fashion GraduateLondon, United Kingdom
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Kath Barco
Lucy Russell
Hedy Ash-Dixon
Available

Hedy Ash-Dixon

Contour Fashion GraduateLondon, United Kingdom
About me
I am highly ambitious and diligent, with a passion for the buying industry. I have a proven track record of hard work and dedication, accompanied by a strong eye for detail. I have an entrepreneurial spirit, a desire to continuously learn, and an open mind to new opportunities. I am eager to bring my skills and experience to a dynamic and forward-thinking team. My experience working within intimates and fashion means that I have a deep understanding of the retail industry, from buying, trend predication and merchandising to material sourcing, international markets, design and production. I am confident and experienced on Microsoft programs such as Excel, Word and PowerPoint and impressive experience on Adobe Creative (Illustrator, Photoshop, InDesign). Currently seeking new opportunities to start my industry career in fashion buying.
Work history
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    Sales Associate& Other Stories
    London, United KingdomPart Time
    • Responsible for the lingerie, swimwear and jewellery departments • Designated sustainability mentor for the Oxford store • Work with the visual merchandiser to create displays, focussing on TCP'S • Have gained a strong understanding of the buying industry, and customer buying patterns, through customer analysis and experiencing the seasons of retail • Developed a commercial eye, professional manner and valuable knowledge of the global fashion markets working within an international company • Deal with large amounts of stock and product information on a daily basis
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    Social Media Marketing SpecialistEffleure
     - CanadaFreelance
    Effleure completely reimagined the combination between scent and lingerie, taking sensory experiences to a new level - partnered with Durascent (™). • Built a presence for the company across social media and helped shape their online identity • Created and scheduled all digital content which had a 500% increase in reach and 600% spike in website traffic • Utilised programs such as NODE for paid influencer collaborations • Learnt how to calculate ROI, implement SEO and identity target audiences
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Skills
  • Adobe Create Suite
  • Organising Photoshoots
  • Dedicated Hardworking
  • Critical Path
  • Illustration
  • Product Development
  • Administraion
  • Teamworking
  • Communication
  • Microsoft Office
Education
    De Montfort University logo
    De Montfort University logo
    BA (Hons) Fashion Contour, First Class HonoursDe Montfort University
     - Leicester, United Kingdom
    • This prestigious course helped hone my creative and business skills • Gained expertise in buying, merchandising and trend prediction through university modules and external competitions • Inspired by colour, pattern and texture • Developed my personal and original artistic style • Explored my interests in the global fashion markets through sustainable projects • Improved my communication skills through group projects and managing teams • Showed strong presentation skills when marketing my ideas to external industry panels • Created collections with a good understanding for pattern development • Developed impressive time management to handle the heavy workload and always handed my projects in before deadlines • Completed numerous technical packs and cost sheets • Explored micro-encapsulation in my FMP to embed perfume into fabric
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    Art and Design Foundation Diploma - DistinctionOxford Brookes University
     - Oxford, United Kingdom
    FMP - I explored the fragility of life and impact of our current consumerist nature on the environment, using a mixture of biodegradable and non biodegradable materials to create a growing piece of fabric which continuously grew and changed as the exhibition went on. Sustainability has since been a path in which I am highly interested.