About me
I am a social media freelancer with a background in positive change comms - industry speak for any campaigns that aim to make a positive difference in the world! 💚🌍
From climate NGOs, to technology innovation, from food waste to sustainable consumer brands, my 8 years of experience in the industry has had me working across the board.
I primarily work in strategy for social media, but I've also got my fingers in many other pies, including (but not limited to): copywriting, video production, content creation, influencer campaigns and paid social media.
Projects credited in
- NCS Design CompetitionFor the past two years the NCS has run an annual design competition for their official T-Shirt. Young people on programme are provided with the T-shirt. Because the campaign’s target is young people it’s important to produce youthful visuals. Strong colours and contrast are important to create content that engage a demographics who consume online content day-today.
- Gas Safe Register - Emergency Butty Delivery ServiceThe UK's favourite hangover cure is a bacon butty. It just so happens that your average hangover matches the symptoms of carbon monoxide poisoning. That's why we created the Gas Safe emergency bacon butty delivery service - to serve up a hangover cure that could quite literally save your life.
Work history
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Social Media StrategistSelf Employed
London, United KingdomFreelance
Head of Social MediaGreenhouse
- London, United KingdomFull Time
Creating and leading the social media and influencer marketing offering at this agency, leading strategies for B2B and B2C clients.
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Skills
- Project Management
- Campaign Activation
- Strategy Development
- Social Media Marketing
- Influencer Marketing
- Content Production
- Client Communication
- Account Directing
- Paid Advertising
- Digital Marketing
Education
MAGoldsmiths, University of London
- London, United Kingdom
Gender Media and Culture MA
I studied Gender, Media and Culture MA part time. This course starts with an introduction to feminist theory and goes on to look at gender affect and the body. Around these subjects there are option modules, which range from media based to sociology based. At the end of the degree I produced a 15,000 word dissertation on Gender, Violence and Sexuality in the ‘Post Feminist’ Buffy the Vampire Slayer.
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BA Journalism and MediaRichmond, The American International University
- London, United Kingdom
Activities and societies: Editor-in-Chief for the Richmond Free Press, Arts and Entertainment Editor for the Richmond Free Press, Social Media Manager for the Richmond Free PressActivities and societies: Editor-in-Chief for the Richmond Free Press, Arts and Entertainment Editor for the Richmond Free Press, Social Media Manager for the Richmond Free Press
I studied in London at RAIUL as it offered a wide range of courses with small class sizes. This was largely beneficial as it meant that any class I chose, I was helpfully guided through by professors who had time to dedicate to their students. My class topics varied from specific journalistic skills to more theoretical based political structure classes. All of these were helpful in developing an educational base that would allow me to gain skills and understanding of any field I wish to explore.
Awards
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Best Use of Digital in a CSR CampaignDigital Impact Awards
We were proud to accept this award as part of our work with our longstanding client. IKEA Foundation. Their blog brings news of IWitness trips (IKEA co-workers visiting partner programmes abroad) to a wider audience.P
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Best Public Sector CampaignPR Week Awards
I worked on the team that launched the new £1 Coin with HM Treasury and the Royal Mint. The work that the team produced was celebrated at the PR Week Awards where we won Best Public Sector Campaign.