Hi, i’m Heidi Steel
I’m a freelance PR & Marketing Consultant with fifteen years of hands-on experience.
I live in Devon and work with brands all over the country to increase awareness of their products. I specialise in marketing to families, creating effective strategies for family events and kids brands.
Services include;
Brand strategy
Marketing
PR
Events Management
Social Media
Advertising
Copywriting
Guest appearances from my cat on Zoom
Projects
- Fraupow Celebrity FansI set up collaborations between breastpump brand Fraupow and influential celebrity mums - Made In Chelsea's Maeva D'Ascanio, Love Island's Malin Andersson and Hollyoaks' Ali Bastian. Each of the mums created their own content and posted it onto their channels, sharing their own breastpumping stories along with prompts to buy the product.
- NHS Antenatal Clinic Campaign For PurfloOver 150 hospitals across the UK will be broadcasting a Purflo brand film in their antenatal clinic waiting rooms every 30 minutes for four months. I set up this partnership, and worked with an Editor to create the perfect impactful ad to reach pregnant mums right as they begin to research baby products and build brand love.
- Bear Grylls Gone Wild Festival 2022I managed all press comms for Gone Wild Festival 2022. Building on the success of last year, this year we achieved national press coverage with a reach in excess of 937million. Highlights included ITV news, Hello!, BBC Radio, Metro and over 200 pieces of content on influencer channels.
- Bear Grylls Gone Wild Festival 2021I managed all press comms for Gone Wild Festival 2021, hosted by Bear Grylls. From October 2020 - August 2021 I secured over 100 pieces of coverage for the brand new festival, including TV, radio, print, online, national and regional, as well as working closely with a specially selected group of influencers.
- The Science Of Sleep PodcastI am the host of Purflo’s Science Of Sleep Podcast, available on all major streaming platforms. Mum of one Heidi is on a mission to understand the science of baby sleep – not just WHAT they do, but WHY they do it. What’s going on in their little brains when they sleep, and when they don’t? Each episode is a bitesize chat with an expert in science, sleep or babies. Brought to you by Purflo, the experts in baby sleep, this podcast will help you understand the whys and hopefully find a little bit