About me

South African London-based creative, telling visual stories through styling and photography. With my background in art direction, styling, digital, photography, and marketing, as well as my love for anything design, I am excited to take on any new challenge.

QuestionsProjectsExperienceTeam

Projects

• 9

  OUTDOORThe summer holiday campaign focused on outdoor furniture and a relaxed, lush lifestyle under the African sun. 2017 / Dokter and Misses
• 6

  MOONJELLIESThe Moonjelly lights are a Dokter and Misses favourite. These graphic shapes and bold colours made for interesting shots. Images were used for all social platforms and press release. 2018 / Dokter and Misses
• 2

  PRODUCT STYLING FOR WEBSITEWith each new product coming out of the workshop - an image with minimal styling was captured - to document all the different products in a variety of colours for all online platforms. 2017 - 2018 / Dokter and Misses

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Projects credited in

• 23

  Kloof WebsiteDesktop and mobile website design for Kloof Studio, a curated collection of designer homeware and goods, crafted in South Africa. A company established by myself and fellow South African, Helanzi Dreyer. https://www.kloofstudio.com/

Work history

Social Media Content ProducerBacardi Limited
Dec 2021London, United KingdomFull Time
Art Director + Social Media ManagerClothes Doctor
Nov 2018London, United KingdomFull Time
Main focus is to redesign all company stationary, assets and website, whilst still maintaining the look and feel as they rebranded recently. Includes shooting new images for website, journal and social platforms. Other responsibilities include formulating and implementing marketing strategies, creating content, supplying press with relevant information and imagery, managing of image library.

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Skills

• Social Media Marketing
• Interior Styling
• Marketing
• Content Creator
• Photography
• Creative Art Direction
• Fashion Advertising
• Digital Strategy
• Web Copywriting
• Art Direction

Education

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Digital Marketing Leadership Course, 90% PassSquared Online | Developed with Google
Jan 2017 - Jul 2017Hong Kong
The Squared Online Certificate in Digital Marketing is a course with a difference. The award-winning marketing programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership.
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BA in Creative Brand Communications Management: Graphic Design and Art DirectionAAA School of Advertising
Jan 2012 - Dec 2014Cape Town, South Africa
Got a 1st for my final year at AAA School of Advertising - specialising in Art Direction. Course outline Year 1: History of Graphic Design and Advertising Principles of Illustration Principles of Typography Graphic Design 1 Art Direction 1 Principles of Marketing Year 2: Art Direction 2 Graphic Design 2 Photography in Visual Communication Computer Software for Creative Application Marketing Communication Issues in Multicultural Markets Consumer Behaviour Year 3: The Marketing and Advertising Planning Process Advertising Research Media IMC Campaigns Elective: Art Direction Work-Based Learning

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