About me
A highly creative and experienced writer with a strong passion for beauty, wellness and sustainability. I boast over 3 years' professional copywriting experience, and I have accompanied a diverse range of skills in content marketing and multi-platform journalism. Throughout my career so far, I have worked across luxury beauty and lifestyle brands to effectively articulate a brand's story through educational eCommerce content that is captivating, inspirational and encourages engagement.
Work history
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Digital CopywriterMedik8
London, United KingdomFull Time
Content ExecutiveFace the Future
- Leeds, United KingdomFull Time
• Assisting the Content Manager with daily tasks including writing, proof reading and reporting.
• Creating and delivering the monthly content calendars.
• Working closely with the Ecommerce team to create engaging, educational and persuasive email copy.
• Delivering brand storytelling and creating unique and engaging campaigns that are emotive and spark interest.
• Creating and scheduling engaging, innovative and original social briefs and content.
• Strong knowledge of SEO. Ensuring all blog content and onsite copy is well-optimised. Great understanding of data platforms to improve organic performance including Google Analytics, Keyword Planner and Google Trends.
• Delivering onsite content for new product launches, creating informative product descriptions, landing pages and headline copy creation.
• Creating in-depth monthly content reports using Google Analytics. Conducting competitor analysis reports to remain up to date with current skincare trends and helping to create a plan of action to drive performance.
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Education
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Bachelor of Arts (BA) Southampton Solent University
- Southampton, United Kingdom
BA (Hons) Beauty Promotion
Grade: First Class Honors
Activities and societies:
- Beauty PR and marketing
- Beauty and editorial writing
- Media makeup and hair
- Beauty and fragrance advertising
- Trend forecasting
- Photoshoots
- Creative direction