Work history
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Social Media ManagerFabulous Magazine
- London, United KingdomFull Time
Managing the daily Facebook, Instagram and Twitter output schedules: developing and executing smart strategies focused on driving traffic, maximising engagement and promoting community growth through clever use of language and visuals e.g. Ride the Hogwarts Express and Morrisons launches rainbow rose bouquets. Constantly adapting the approach in accordance with post analytics, users’ feedback and platform developments.
Boosting the site’s social-media audiences: increased Facebook page likes by 45% within six months and doubled the Instagram following within a year by revolutionising the content plan. Additionally, broke the record for weekly Facebook traffic – from average 350K to 1.5M page views – within 12 months.
Setting the social-news agenda: sourcing original stories guaranteed to drive traffic and prompt meaningful interactions and conversations with cross-platform audiences e.g. Mrs Hinch is the cleaning sensation ‘changing lives’ with her home hacks and Nike introduces plus-sized mannequins – both of which were picked up by competitors.
Breaking news of national and international importance that’s of interest to our social audiences, flawlessly and ahead of competitors e.g. Cameron Boyce’s death and Love Island’s Sherif axed after breaking show rules.
Contributing strong ideas to the successful video strategy: generating sure- fire viral GIFs e.g. Black Friday (3.5M views) and Love Island returns (735K) and longer concepts e.g. Have You Ever..? Facebook series. Additionally, implementing the revenue-generating Off The Rails series on Instagram Stories and providing innovative live coverage of Fabulous events.
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Social Media EditorSofeminine
- London, United KingdomFull Time
Managing the site’s Facebook, Instagram, Pinterest and Twitter pages: establishing and implementing tailor-made strategies, adapting them in accordance with daily, weekly and monthly analytics reports as well as changing user habits and trends. Optimising evergreen site content to maximise engagement and CTRs across all four social platforms.
Growing the social-media audiences: single-handedly increased Facebook page likes by 1550% within 12 months as well as the engagement rate by 1300%, monthly video views by 4800% and doubled the Pinterest following – the site’s biggest source of social-referral traffic – within six.
Setting the content agenda: sourcing stories guaranteed to go viral across a range of topics (TV, lifestyle and women’s issues etc.) and writing sparkling copy and compelling headlines in minimum time (e.g. This woman is trying to make 3D tampon nail art happen and it's bloody brilliant) to ensure they break on the site’s social-media channels ahead of competitors.
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Skills
- Social Media Management
- Writing
- Journalism
- SEO
- Article Writing
- Copywriting Editorial