After working for big branding agencies for all of my career, I wanted to channel my independent spriit, pay it all forward to steer my own destiny, work with friends and find clients who would really benefit and are changing and creating real impact. Choosing my own clients who are all on the path of sustainability and system change, it must be fulfilling and the right thing to do. Being part of helping brands, organisation, trusts, charities do things better and really create change. I turn people down and don’t stand for fluff or marketing BS, it’s all about trust and believing in the same vision. This isn’t a day job it’s a vocation to help build businesses I can be proud of being part of.
What I do: creating, building and helping to grow brands (organisations. charities, non profit) sustainably, bridging the gap between strategic thinking and bring everything to life creatively.
My mission is to work with people, movements and businesses that want to create positive change for good.
My vision: to use my experience to help people create sustainable change for others, paying it forward. and would love to save some green areas and help create a better society to thrive in.
My sweet spots: Understanding and getting to the heart of the challenge, solving problems and doing this collaboratively with people. Face to face or virtual creative workshops are a real passion and I enjoy the journey of a project building trust, understanding to get to a creative solution that will change the status quo for people. That drives me on to learn from others and be curious to create better.
Judging:
– Pac Awards Judge (Universal and inclusive design in brand innovation and packaging
– Craft beer Marketing Awards
– FAB - Food and Beverage Awards
Volunteer:
– Mentor (year long formal program), Kerning the Gap (A collective of like-minded people who want to see more diversity in design leadership roles, share experiences and be inspired to create)
– Informal mentor for John Moores University on behalf of Northern Power Women (A business community and a catalyst for driving real change, paying it forward, uniting businesses and individuals)
– Creative advisor to a Community trust.
Talks & workshops:
– Strathclyde University Business School on creative sustainability.
– Northampton Creative faculty of Arts and Design (Creative branding and a series of workshops)
– Leeds Arts University - Talk on creative branding and a series of mentor sessions.
Projects
- Dejunking the Bakery category!Creating a start up brand to dejunk the bakery category, embracing the new stance on sugar, salt and sat fats by the government through the HFSS legislation to be the brand that champions peoples health and the right to have some healthy fun in their lives. Jnck was born from the sheer lack of healthy treats in the bakery category and lack of accountability from brands to have peoples health at the heart of their brand vision. Working with the founders, who had developed a better for everyone
Work history
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Brand consultant & creative directorHelen hartley consulting
Leeds, United KingdomFull Time
People • Planet • Purpose - putting all of those first helping starts ups to SME’s build sustainable brands through creative thinking and branding that creates a system change and innovates in their category. Only working for ethically sustainably brands, founders and organisations, that ensure sustainability, community and culture come first.
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Creative DirectorElmwood
- Leeds, United KingdomFull Time
Skills
- Brand Activation
- Brand Alignment
- Brand Architectue
- Brand Building
- Brand Creation
- Brand Creative Strategy
- Brand Design
- Brand Consultancy
- Brand Concept
- Brand Developent