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Helen Johnson

Fashion Assistant at Good Housekeeping and Prima Magazines

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  • Fashion
  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Fashion Assistant at Good Housekeeping & Prima Magazines

Hearst Magazines UK

Hearst Magazines UK
Apr 2013
  • Responsible for producing up to 11 fashion pages and 4 creative pages every month across both titles, including styling and directing Second Fashion stories and still life shoots. Other key responsibilities include: • Ensuring the smooth running of the fashion cupboard and managing interns and Fashion Juniors. • Assisting the Fashion Editor on Main Fashion shoots both in the UK and abroad. • Sourcing clothes and props, arranging shoots, commissioning and liaising with photographers, model agencies, studios and make-up artists. Sending out call-sheets. • Maintaining positive relationships with PR’s; representing the magazine at events and press shows; securing monthly promotional opportunities; keeping up to date on the latest trends, launches and developments in the industry to ensure we’re ahead of our competitors. • Researching feature ideas; pitching innovative concepts for the fashion pages to the Fashion Editor; reacting to breaking news and analysing trend reports to keep content relevant and up-to-date. • When required, contributing, styling or writing for other channels including travel, celebrity cover stories, beauty, reader features and makeovers. • Contributing exciting and original content for; using google trends and analytics to keep content up to date; co-managing Prima’s Instagram account and contributing to social media channels including Facebook and Twitter.


Press Intern

Kurt Geiger

Jun 2011 - Jul 2011


Sales Advisor


May 2011 - Feb 2012


Freelance Junior Fashion Assistant

Prima Magazine

Mar 2011 - Apr 2013



Fashion Marketing and Promotion

London College of Fashion

Aug 2010 - May 2013
  • 1st Class Honours



Award for Excellence in Branding and Communications

  • London College of Fashion Student Award


John Lewis Award for Outstanding Marketing Achievement

  • London College Of Fashion Student Award