Helen Smith

Marketing Event ExecutiveLondon, United Kingdom
+ Info



Helen Smith

Marketing Event ExecutiveLondon, United Kingdom
Projects credited in
  • Soapbox
    SoapboxWHAT IS RED BULL SOAPBOX RACE? Red Bull Soapbox Race is an international event in which amateur drivers race homemade soapbox vehicles. Each hand-made machine is fuelled by nothing but sheer courage, the force of gravity and perhaps a little Red Bull. This unique, non-motorised racing event challenges both experienced racers and amateurs alike to design and build outrageous soapbox dream machines and compete against the clock in a downhill race. Red Bull has held more than forty soapbox races around the world since the first one in Brussels in the year 2000 – from Australia to South Africa, Helsinki to St. Louis, Jamaica to Italy. Over the years, vehicles have ranged from realistic replicas to anything the imagination can conjure up. Previous designs have included a piano, a giant baby carriage, a rodeo clown, a massive corn on the cob, a jail cell and the Golden Gate Bridge. HOW TEAMS WILL BE JUDGED TEAMS WILL BE JUDGED ON THREE CRITERIA... SPEED Sorry to state the obvious but this event is, first and foremost, a race! So the fastest one across the finish line is definitely going to be looked upon favourably. CREATIVITY Finishing first doesn’t mean you’ll automatically win. Speed is nothing without a little personality. Okay, scratch that, a lot of personality! SHOWMANSHIP Racers will also need to wow us with their stage routine, dazzle us with their showmanship, impress us with their soapbox design and, of course make it to the finish line.
  • Marketing
  • Project Management
  • Copywriting
  • Marketing Strategy
  • Brand Marketing
  • Event Organisation
  • Brand Management