Helen Tsang

Helen Tsang

Graphic DesignerLondon, United Kingdom
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Helen Tsang

Helen Tsang

Graphic DesignerLondon, United Kingdom
About me
I am a graphic designer, who has been working as the sole in-house designer within a recruitment agency for the past two years. I have created marketing collateral for five brands that sit under the parent company, across the globe, creating a consistent look and feel across online and physical content. Having a desire to learn, I have the ability to master new skills, teach myself or seek out the solutions. Overseeing creative direction on global campaigns has allowed me to develop a range of practical capabilities, setting a good foundation to further develop my skills.
Work history
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    Graduate Graphic DesignerPhaidon International
    London, United KingdomFull Time
    Redesigning the brand identity, portraying contemporary images for all five brands under the parent company. Producing marketing collateral including brochures, presentations, whitepapers, corporate reports and documents, web banners, emails and social media artwork for all six brands across all regions (US, EMEA & APAC), creating a consistent and individual look and feel across online and physical content. Working collaboratively with the marketing team to produce innovative online and direct mail campaigns. Creating the brand identity of our award winning mobile app ‘Phaidon Reward’, an internal company social media sharing platform. Producing all launch material and merchandise, as well as in-app notification and product promotion images for competitions and sales to encourage and maintain engagement. Self taught the basic functions of After Effects and produced animated explainer videos as part of our AR brochure campaign, in addition to our global social media campaign to support the internal recruitment function. Overseeing creative direction on our global marketing campaign ‘Reimagine your Potential’. Planning and creating a colour palette that resonated with our brand colours, four custom animated videos, merchandise, as well as all social artwork.
Skills
  • Media Production
  • Graphic Desgin
  • Post Production
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Illustrator
Education
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    BA Media ProductionUniversity of Derby
     - Derby, United Kingdom
Awards
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    Media Production Awards : Digital Publishing 3 WinnerUniversity of Derby
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    Media Production Awards : TV Production 3 Drama WinnerUniversity of Derby
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