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I currently work for Headline Publishing Group as Marketing Assistant and have been in the role for over 18 months, working on a wide range of successful commercial fiction and non-fiction titles. During my career to date I have worked on campaigns across Headline’s list, both individually and working closely with the Marketing Director to deliver major brand campaigns. I have experience working with established women’s fiction authors including Jill Mansell, Sheila O’Flanagan and Harriet Evans, regularly attending author and agent meetings to present my year-round digital campaigns. I am in regular contact with these authors, especially regarding their social channels and newsletters as well as filming them on a regular basis to ensure we have up-to-date video content to use across their social channels. Alongside my own campaign work, I also manage Bookends, the Hachette women’s fiction community. I manage the Twitter page which has a following of over 4.5k and ensure the blog is kept enticing and up to date. I have carried out social audits using Google Analytics and Facebook Insights to measure our page views, evaluating what content and which social media channels drive users to the website. I have recently led a rebrand of the site, working with a team to develop the website with a brand new look and better functionality. I’ve also devised a newsletter strategy, our biggest platform, to ensure we are providing the best content, including eBook deals, Books of the Month and more. I have been trained in both Adobe Campaign and Taxi and consistently use A/B testing in order to ensure we are improving our click through and open rates, testing subject lines and hero images in order to achieve this. I am responsible for all marketing materials for my campaigns and have a strong knowledge of photoshop and inDesign which I use on a day to day basis. I’m responsible for all copy writing, establishing and maintaining relationships with third parties (including designers and media buyers), creating cohesive plans with Publicity and Sales teams, as well as managing campaign budgets. I am also experienced in using Insight dashboards to inform campaign strategy and decisions. Recently I have further developed my understanding of targeted digital advertising with training in AdEspresso (an excellent Facebook Advertising manager tool.) I identify key, target audiences and am able to test images and copy lines. I monitor my Facebook advertising daily, constantly adapting the messaging to optimise CTR and conversion rates.
Working in retail for has shown me how important customer service is, and a company with such high standards as Jack Wills have taught me the value of accuracy and attention to detail. I was promoted from Sales Assistant to Supervisor and now manage a team of 20 plus in a store, with the one of the highest turnovers outside of London. Promotion has given me a lot more responsibility and I manage our back of house procedures due to my excellent organisational skills. I carry out supply orders, ensure delivery compliance is met daily as well as keeping on top of health and safety procedures and banking. I also organise marketing campaigns as directed by head office. For example, when we held a ‘Summer Event’ with 20% off in store, I took the event on and ensured flyers were being handed out in local businesses in the days running up to the event, as well as organising for a local musician to play in store in order to create more of an atmosphere and drive footfall. Post event we discovered that we had exceeded our daily target as well as upping our other KPI’s. We also had our own Twitter and Instagram accounts, tweeting daily to drive footfall and give a personal approach to our store while ensuring we were on brand. I often analyse reports, remerchandising sections on the store based on recent figures in order to maximise sales and prioritise best sellers. I am not afraid of hard work and will put as many hours in to ensure that work is completed on time and to an incredibly high standard, working through the night on many occasions to ensure changeovers from our Summer to Autumn seasons are implemented excellently.
Working at Ofsted gave me a vast amount of office experience and improved my ability in learning how to prioritise; within a week of my start date I took on the Business Support Officer role due to staff absence and learnt how to use different processes as well as my own workload. I had to keep track of a number of different reports throughout the QA process, maintaining a database and ensuring that we were hitting deadlines. With the approval of my line manager I implemented a new database, creating a manageable and simpler process for other members of the team to use in the event of staff absence. My main responsibility was to support Sir Robin and I gained a vast amount of valuable skills, working within a fast paced and high pressure environment. I managed a busy diary, often clearing days at short notice for high profile events as well as being the direct contact for those wanting to meet with Sir Robin. This often meant fielding calls and requests from members of the public, prioritising meetings and liasing with members of the Department for Education and senior members of Ofsted whilst maintaining a polite and well presented manner and building relationships with other members of the business. My IT skills consistently improved and I am adept at using MS Outlook and MS Office to a high standard. Throughout my time at Ofsted I was also able to make use of the skills learnt during my degree. I often proof read a number of different reports and letters for ? errors, noting any grammatical and spelling mistakes before publishing. I drafted both letters and emails as well as taking minutes and making these available for members of the South East Region to view. I became more aware of my writing style and learnt to adapt for each task.