I have worked with fashion for the last past 7 years in different paths such as Styling, Fashion design, Marketing, Buyer and as a Trend forecasting expert. Some remarkable places were Lojas Marisa (that is a Brazilian Primark), Tendere that is mainly focused in trend forecasting and business consulting, Mercedes-Benz Fashion Week Mexico as a Backstage assistant and in London as a Stylist assistant in many shooting backstages and catwalks.
Professional qualifications and main tasks:
- Solid experience in trend forecasting;
- Fashion editorial and Styling (Model casting, thematic concept monitoring, selection of the collection pieces, scheduling of local for the shooting, selection of make up artist and hair dresser);
- Cool hunting and trend research through: social behavior, market and consumption analysis, field observation, internet, articles, books and magazines;
- How to use WSGN device and how to apply the trend analysis at a fashion collection, shooting and visual merchandising;
- Collection planning step by step based on a trend forecast, main consumer, target audience and brand concept;
- Communication with national and international suppliers through the entire process of the product development, prospection of new suppliers, detailed development sheets in english and portuguese, negotiation based on final results of the production and finally controlling the agenda of the sample delivery and production time according to the brand agenda;
- Organization and execution of fashion show's backstage and shootings, taking care of all the steps (scenarios, soundtrack, lighting, clothing try-out, model casting, make up and hair style);
- Business and sponsors prospection for fashion events and projects;
- Organization of fashion events, such as Trend forecasting Seminars, Fashion talks and Fashion Revolution day;
- Social media marketing;
- Fashion writer for a Creative economy blog (http://www.tendere.com.br/blog);
- Send the developments to global suppliers;
- Choose the products for each supplier;
- Active source new suppliers;
- Do the development sheets with all information (price, quantity and product details);
- Send the developments sheets and fabrics to supplier;
- Follow up the development, prices and fitting deliveries;
- Approve the products;
- Schedule fittings;
- Send emails with comments and photos after fitting;
- Send the pre-order with final comments, quantity and delivery dates;
- Negotiate prices;
- Follow up delivery dates;
- Monitor the raw material delivery to the supplier;
- Follow up sample and production delivery;
Work history
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Lingerie Fashion Buyer; Product Developer - Importeddevelopment
Chicago, United StatesFull Time
- Qualitative and quantitative analysis of products and results;
- Order management;
- Negotiation and contact with suppliers;
- Importing and buying lingerie;
- Trend research;
- Collection and product development;
- Technical file for outsourcing;
- Consumer and market research.
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- Análises qualitativas e quantitativas de produtos e resultados;
- Gestão e acompanhamento de pedidos;
- Negociação e contato com fornecedores;
- Importação e compra de lingerie;
- Pesquisa de tendência;
- Desenvolvimento de coleção e produto;
- Ficha técnica para importação;
- Pesquisa de consumidor e mercado.
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Key Account Manager IIZax
- São Paulo, BrazilFull Time
- Responsible for the management and the B2B relationship with clients from the Premium Fashion sector
- Training of sales teams
- Fashion market analysis and strategy
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Skills
- Marketing PR
- Fashion Show
- Communication and Media
- Fashion Journalism
- Fashion Styling Assistant
- Fashion Business Management
- Trend Forecasting and Research
- Fashion Project Management
- Fashion Shoot and Styling Expirience
- Fashion Industry
- Fashion Communication
- Fashion and Trend Forecasting
- Event Administration
- Creative Economy and Industries
- Cool Hunting
Education
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MA Visual ArtsUNICAMP
Campinas, Brazil
Postgraduate course in Visual Arts.
Unicamp - University of Campinas is considered the best University in Brazil and one of best in Latin America.
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Seeing Through PhotographsMoMa
- São Paulo, Brazil
Short course about Seeing Through Photographs
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