About me
Creative, intellectually rigorous and commercially astute, board level digital and social strategy director with more than 17 years' experience both agency and client side.
In addition to leading hands on client strategy, I have a strong track record in helping agencies develop new commercial propositions for digital and social.
With a strong track record in building successful consumer engagement, I believe that the most effective work lies at the intersection of user needs and brand values and am a vocal advocate of predicating client solutions on data, insights and a user-centred approach.
Passionate about innovation, I thrive on helping brands navigate the ever changing communications landscape, finding new ways to reach audiences and create experiences that both build the brand and deliver tangible business success.
Work history
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Digital & Social Strategy DirectorFreelance
London, United KingdomFreelance
I've worked as a freelance social and digital strategy consultant at a range of agencies including Poke (Publicis), Lida (M&C Saatchi), Tangible, Kazoo, SLAM and Splendid.
Prior to this I worked client side as a digital and social marketer and content manager at companies including BBC, Sony Music, Playstation, FremantleMedia (The X Factor), Endemol (Big Brother) and the British Council.
Skills
- Digital Strategy
- Paid Social
- Analysing Data
- Digital Agency
- Creative Pitches
- Social Content
- Digital Marketing
- Brand Strategy
- Business Consultancy
Education
BA (Hons) Anglo-Saxon, Norse and CelticUniversity of Cambridge
- Cambridge, United Kingdom