Henrietta Broadway

Henrietta Broadway

Digital Marketing and Ecommerce SpecialistLondon, United Kingdom
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Pip Jamieson
Laura Jordan Bambach
Soraya Chumroo
Henrietta Broadway

Henrietta Broadway

Digital Marketing and Ecommerce SpecialistLondon, United Kingdom
About me
- Develop and sustain strong relationships with key clients acting as the point of contact for internal and external stakeholders - Creating reports and presenting to key stakeholders highlighting areas of success and areas in need of improvement - Adaptable to find customised solutions to problems and resolving complaints or urgent cases from stakeholders, ensuring the end result matches goals and expectations - Research and develop new solutions requested by the market and stakeholders. Initiating improvement plans to maintain competitive edge and benchmarking progress - Comparing customer feedback over time to ensure high satisfaction rates - Negotiating contracts with existing warehouse and logistic partners. Sourcing new contacts where necessary
  • Property
    PropertyLondon Estate Agents
  • Fashion
    FashionWomens Jacket Brand
Projects credited in
    SHOE HEAVEN MAGAZINEThe September issue of Harrods magazine focussed on the new Shoe Department with a special section and cover devoted to Shoe Heaven.
  • Harrods Magazine
    Harrods MagazineThis is a selection of images shot for various commissions for Harrods magazine over the years. I'm in the debt of my friend & editor who had the foresight & faith to ask me to shoot everything from food to fashion & mainly not food at all, thank you Debs. We won the Jasmine visual award for the first series of B&W images & we were shortlisted the following year. They have always maintained the highest level of design & photography, it's been an honour to shoot for them.
  • Superbrands
Work history
    Digital Marketing and Ecommerce ConsultantNoland Ivy
    London, United KingdomFreelance
    Freelance Digital Marketing and E-commerce Management consulting a variety industries from FMCG to Software; start-up to established businesses and brands. - Complete digital estate management - Strategy design and implementation for growth - Management of organic and paid content across multiple platforms - Audience growth and tracking with continuous improvement - Online community management - Sourcing and collaborating with influencers - Copywriting for Press Releases, printed comms & white-papers - Customer Journey and Customer Experience Improvement - E-commerce experience: Shopify, Wordpress, Square Space, Instagram & Facebook shops
    Digital Marketing and Customer SuccessSwytch
     - London, United KingdomFull Time
    DIGITAL MARKETING - Assisted with the building and delivering a new brand ambassador program to create; content, lead generation and brand awareness -Creating brands online reputation and implementing digital marketing strategy. Attracting new customers and generating sales leads and brand awareness, whilst engaging with existing and loyal customers. Systems used: Mailchimp, Facebook, Twitter, Trust Pilot, Google business and FAQs page on Wordpress CUSTOMER SUCCESS -Improving customer success through lowering boundaries to purchase and increasing product awareness and real use value to increase revenues. Implementing communications strategy through update pages and e-mail campaigns on Mailchimp. Systems used: Zingtree and video support calls on Zoom, Skype and Teams -Responsible for a team of 9 customer service agents, recruitment, on-boarding, training and development (in-office training and remote during COVID-19) built training guide for future hires in department -Performance management for customer service team, recognising KPIs, daily reporting and weekly team meetings to maintain efficiency and exceed productivity targets
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  • Problem Solving
  • Design
  • Social Advertising
  • Social Campaign
  • Social Awareness
  • Digital Advertising
  • Digital Branding
  • Commuications
  • Lead Generation
  • Commercial Acumen
    Fashion Journalism Media CommunicationsConde Nast College of Fashion & Design
     - London, United Kingdom
    Learning the fundamentals of the journalists role within a fashion magazine, how to conduct research and interviews. Studying Vogue and how they write for their audience in print and online. Created commercial advertorials, thought pieces and feature articles in the style of the Vogue handwriting.
    University of Westminster logo
    University of Westminster logo
    Fashion Merchandise Management & Brand DirectionUniversity of Westminster
     - London, United Kingdom
    Analysing the FMCG market, its evolution over time, current performance and future challenges along with analysis of the power of marketing and managing a brand identity. Detailed analysis into Consumer behaviour motivation and attitudes regarding products, purchase and experience. Marketing, contemporary marketing theory and analysis with a FMCG concept. Skills developed included communication, self-management and commercial awareness. Buying and range planning, an overview of the industry identifying key retailers and influential people within it. Understanding key processes used in the industry for planning and analysing product ranges making them appropriate and commercial.
    IBM logo
    IBM logo
    Data ScienceIBM
    How Big Data is defined by the Vs: Velocity, Volume, Variety, Veracity, and Value. How Hadoop and other tools, combined with distributed computing power, are used to handle the demands of Big Data. How businesses like Netflix, Amazon, UPs, Google, and Apple use the data generated by their consumers and employees. The purpose of the final deliverable of a Data Science project is to communicate new information and insights from the data analysis to key decision-makers.