I combine 8 years of media and creative advertising experience with my involvement in underground music - producing, DJing, promoting, pirate radio and lots of partying (although not as much these days).
In 2018 I co-founded Tempo - a music and running community for young people in South-East London. I also run a record label called Off Centre.
When working with brands, I feel it is my duty to help them engage with creators and culture respectfully and with dignity - ultimately fostering greater inclusivity, representation and fairer profit sharing.
Clients: Apple, Nike
Projects
- CP Company Kids AW 19 X Base FashionMusic consultancy and production for CP Company Kids AW 19 collection, in collaboration with Base Fashion. I worked directly with the creative director and animator to translate the client brief into the sonic landscape for a gang of alien-scribble-faced city kids.
- Behind the music. Behind The MacAs the British music festival season kicks off, Apple is celebrating the country’s vibrant music scene with a film that honors music legends and their creative process. The film, titled ‘Behind the Music. Behind the Mac,’ is the latest addition to Apple’s global ‘Behind the Mac’ campaign, which pays homage to the Mac, the original Apple computing device for creators. Within the film, found footage of music superstars, like McCartney, Bowie and the animated Gorillaz, and budding artists are seen
Work history
StrategistTBWA\ Media Arts Lab
London, United KingdomFull Time
Working on Apple Music, Mac
+
@apple Instagram
Skills
- Strategy
- Creative Advertising
- Community Development
- Music Coordination
- Content Strategy
Education
U
U
BA (Hons) International Relations 2:1University of Sussex
- Brighton, United Kingdom