About me

I am an experienced and driven Marketing Strategist, who has strong exposure across a wide range of verticals, in the planning and execution of large-scale campaigns across multiple channels, relating to Organic Social, Paid Media, Influencer Marketing and Creative. My expertise ranges from heading up Performance Marketing teams, to Data & Insights teams, to being an expert Social Media Strategist, providing clear, and objective-focused creative manifestos for my clients. I have five years of client-facing experience in strategy-related roles, and what sets me apart is my continued desire to do better each day and innovate within my field. ACHIEVEMENTS • Won global fashion powerhouse account, H&M, in a highly competitive bid. • Rose from Assistant-level to Group Head-level in five years, through hard work. • Created a Global Social Media Strategy, for Soda Stream, to be used across 47 territories. • Hands-on Advertising Strategist, with experience in building Paid Advertising campaigns (Meta, TikTok, Snapchat, Google Search, Display + Twitter). • Won the Advertising Most Valuable Player at Natives Group in 2018, out of 80 staff. • Won multiple Advertising Tenders for clients in the Education sector.

PostsProjectsExperienceTeam

Work history

Group Head of StrategyEngage Hub
Apr 2021London, United KingdomFull Time
Leadership – Head up the Strategy, Paid Media, Web Development, Data, Insights and Research departments. Managing the work, performance, and professional development of these teams. Strategy – Responsible for the agency’s strategy identity/philosophy, reputation, and objectives. And responsible for the standard of strategic output within the agency, across Social Media, Paid Advertising, Influencer Marketing, Creative and Web Development. Business Growth – The key stakeholder for substantial new business pitches and tenders (+£100K), from brief stage through to client onboarding. Organisation – Project Management lead of all medium to big multi-channel campaign activations, collaborating with the agency’s teams to delivering work in a timely and budget efficient manner, including working with the creative teams to shape creative ideation, expression, and execution. Commercials – Stakeholder in key commercials of the agency and taking part in regular revenue forecasting meetings. Reporting on key data from my teams to determine profitability and productivity. Innovation – Upholding a very strong awareness of relevant trends and innovations affecting the agency across all the departments, as well as the agency’s clients, and other key developments in the wider marketing world. Clients I’ve worked with: • H&M, Meta, Molson Coors, Soda Stream, National Rail, Gorillas, Emma Sleep, Paul & Joe and Dr. Wolff.
Strategic LeadEngage Hub
Aug 2020 - Apr 2021London, United KingdomFull Time
Strategy – Worked across our entire client base, to fully understand their business objectives and core audiences, to effectively communicate their marketing strategy. Owned the Strategic philosophy, quality, reputation across the agency. Lead on creative briefing, through enthusing teams to encourage optimal creative output. Leadership – Effective management of a Data Analyst and Paid Media Specialist. Research & Insights – Lead in analytical quality across the agency, through consumer, brand, market research and creative workshops and other qualitative research, to create solid foundations for brand communications, creative manifestos, multi tactic Paid Media campaigns and Influencer Marketing activations. Business Growth – Lead in creating pitch-winning campaign decks and concept proposals, to drive new business and grow current client workstreams. Spearheaded the repositioning of the agency’s client base, towards gold-tier standard clients. Processes – Lead a process audit across the agency, from creative briefing, proposal creation, to key team data collection to showcase productivity across teams, and implemented new people-led process, which transformed the business. Reporting – Provided key insight to client base on their multi-channel activations (across Paid Media, Influencer Marketing, Organic Social, Web Development) through Post Campaign Analysis Reporting, showcasing key learnings, and recommendations, as well as new developments to ensure campaigns go from one success to the next. Innovation – Maintained a detailed awareness of market research trends, methodologies, as well as any key updates affecting our client base, and core developments in the wider marketing world. Clients I’ve worked with: • H&M, Meta, Molson Coors, Soda Stream, National Rail, Gorillas, Emma Sleep, Paul & Joe and Dr. Wolff.

+ Show more

Skills

• Digital Strategy
• Advertising Campaign
• Thought Leadership
• Management
• Data Analysis
• Programmatic Advertising
• Media Management
• Influencer Marketing
• Social Media Advertising
• Optimisation

Education

U
U
English Literature BAUniversity of Kent
Aug 2013 - May 2016Canterbury, United Kingdom
Obtained a 2:1 Degree.