Work history
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Creative ManagerExtreme International Ltd.
London, United KingdomFull Time
• I produce and create all the major productions for our client, Stanley Black & Decker, for distribution across their social media platforms. I am involved in the entire production process, from ideation through to distribution. This includes, in the pre-production stage, proposals, treatments, storyboards, animatics and scripts for clients approval, before moving to production.
• I arrange a pre-production meeting, at which, the director views an animatic/storyboard to get an idea of what is planned before we start filming. The animatics enable the director to understand the themes, story and main shots, which will be captured on set.
• At Extreme, it is important that we present Stanley Black & Decker’s products, brand and vision to our audience. It is essential that the viewers watching our productions, understand the purpose, story and association between Stanley Black & Decker’s brand, products and services and action sports.
• I source and select locations for all productions. Site visits are not always possible and require me to speak with local officials and carry out research online. When possible I invite the athlete and construction crews to visit the site and inspect the location, before we commit to producing a film.
• On set, I ensure that the film matches the approved pre-production documents. I manage the production teams, while ensuring the film follows the storyboard and shot list. I occasionally camera operate to show the DoP exactly where I want a shot to be captured.
• During the post-production stages, I work alongside editors, to ensure the production appears the way I envisaged. I work with the director to choose specific music, which fits with the overall theme of the production.
• Every piece of content I produce, for my clients are distributed across social media platforms. I create a content plan to engage our audience with the campaign, as a prelude to the films release, generating millions of views, reach and engagement.
• I produced EXTREME’s first 360 video, ‘Performance in Action’, STANLEY and ‘Embrace the Journey’, a film, released on EXTREME’s and BLACK + DECKER’s digital media platforms.
• I have directed, self-shot and edited productions for events such as Big Game 9, Transitions and Snowboxx festivals, involving a variety of equipment, from action camera’s through to DSLR’s, to capture sports and entertainment. I edited content for BBC One regarding EXTREME destination, Circuit of Wales.
• I have extensive knowledge of using a Nikon D3300, GoPro’s and Samsung Gear 360 camera and experience of a RED Weapon, Sony A7sii, Black Magic URSA and Mavic Pro Drone, although at beginner level.
• I use Adobe Premier Pro to edit and grade Extreme productions and Adobe After Effects to create motion graphics for Extreme’s social media platforms and website.
• Using Photoshop, Powerpoint and Google Slides I create Extreme brand books, marketing/sales decks, style guides and film treatments for our clients. InDesign, I use, to complete Extreme Case Studies documenting all the media statistics we have achieved for our clients and adverts for Board Sport Source magazine.
• I collaborate with the marketing department and support campaigns with design solutions.
• I maintain the design, layout and format of Extreme’s website.
• Illustrator is a key program in my editing and creating graphics for Extreme’s brand, website, social media channels, print ads, books, flyers, email newsletters, blog, apparel and content. I design the clothing for our athletes, specifically for the BIG GAME 9 2016 event, AW16, SS17, AW17 collections and I am currently creating the Extreme SS18 range. This has led me to design graphics for protective gear, specifically a wingsuit helmet for our ambassador, Angelo Grubisic.
• I maintain the integrity of Extreme’s brand guidelines for products, electronics and software being released online and in retail.
• I liaise with architects, engineers and clients, such as D1 Ultimate GT, to create 3D renders in 3ds Max. My renders for Grimsby football stadium were released on the BBC website.
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Assistant PhotographerLondon Photography
- London, United KingdomFreelance
• I worked on a global project for hotel and resort company, Club La Costa World. I was required to set up lighting, cameras and arranging scenes with models. I gained an understanding of photography and art directing which are skills I use in my current position.
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Skills
- Web Design
- Digital Design
- Production
- Marketing
- Art
- Graphic Design
- Motion Graphics
- Editing
- Apparel Design
- Sketch