About me
With a curious and inquisitive mind, I am always keen to fully comprehend a brand and push the boundaries of what can be achieved.
A background based within the creative industry, and having previously established my own brand, ensures that I am a well-rounded marketer that brings a balance to all aspects of my work.
My ability to create authentic relationships ensures that I have contacts across many industries to learn from and collaborate with.
A willingness to work hard, and on multiple projects simultaneously, has progressed my skills in time management and organisation working to strict deadlines; whilst managing a marketing department has developed my skills of working collaboratively with other creative teams, both at director and junior level as well as maintaining a profitable business function.
Work history
StrategySuperunion
- London, United KingdomFull Time
Responsible for developing brand strategy for clients including Pernod Ricard, BBC and the Muhammad Ali Foundation.
Utilising competitor analysis, consumer insights and industry trends to overcome immediate brand challenges advising on how to reposition in a competitive market. As a result further briefs and pitching opportunities were issued.
Creation of key strategic territories considering the future implications for multiple stakeholders, both within brand and the industry.
Establishing an overarching brand architecture strategy and naming principles deck to change a brands external perception. This was presented to the CEO and in-house branding team before being rolled out across the group.
Account ManagerYour Favourite Story
- London, United KingdomFull Time
Managing the relationship with key clients including Mercedes-Benz and the Institute of Directors; along with contributing, and solely presenting in, pitches for new business utilising industry trend research, data analytical commentary and brand insights.
Responsibilities include the management of day to day client activities, inter- agency communications, weekly status reports, contact reports, annual campaigns and quarterly reviews. Composing creative briefs for digital launch campaigns whilst project managing the development of the creative output and ensuring that the delivery of the project is both on time and in budget.
Financial responsibilities including tracking billing and expenses for the jobs and accounts managed – circa £750,000, budgeting and invoicing, plus supporting the Group Account Director in forecasting.
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Education
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(hons) BASheffield Hallam University
- Sheffield, United Kingdom
A first class degree in Business Studies including a years work placement within the industry
Awards
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Hallam Gold AwardSheffield Hallam
A gold award for voluntary work in Sheffield