About me

Established, passionate, and results-driven music partnerships professional with 10+ years experience and a proven track record at Spotify, Sony Music and in the live sector, successfully leading on strategic partnerships and creative global brand marketing campaigns for top-tier artists.Thrive in a fast-paced environment with recognized expertise working cross-functionally across markets, managing multiple projects simultaneously, partner, management, creative marketing and team leadership.

PostsProjectsExperienceTeam

Projects credited in

• 9

  James Arthur 'Safe Inside' Instagram Stories GameWe produced an interactive Instagram Stories game for James Arthur. You can play the game here: https://lnkd.in/deQKdg6 The aim of the game is to tap at the exact right moment that the red button flashes white to help James avoid obstacles in his home. ⁠⠀⁠⠀ The game which premiered on MTV UK's Instagram channel is fully playable within the Instagram platform. ⁠⠀⁠⠀ The game is part of James' 'Safe Inside' campaign in support of #MentalHealthAwarenessWeek, SANE and NHS Charities Together's COVI

Work history

Music Partnerships (Leading Major Labels and Global Programming)Spotify
Jan 2021London, United KingdomFull Time
The face of Spotify to artists, managers, labels and distributors with a focus on implementing and creating cutting-edge marketing initiatives, education, partnership, live and international opportunities. Additionally represented the artist community to all internal stakeholders from across the business fostering collaboration between markets, marketing, product development, sales, and more.
Marketing ManagerSony Music UK
Apr 2019 - Aug 2020London, United KingdomFull Time
Specialised in developing and executing dynamic marketing strategies for a diverse roster of artists by creating impactful campaigns that maximise visibility and drive engagement. Adept at managing budgets, analysing metrics, and optimising campaigns for international impact while leading cross-functional teams to seize opportunities and growth in fan engagement.

+ Show more

Skills

• Marketing Campaigns
• Brand Campaigns
• Digital Advertising
• Social Media
• Ecommerce
• Sales
• Data Analysis
• Marketing Strategy
• Project Management
• Live Music

Education

Q
Q
Bachelor Of MusicQueen's University
Aug 2009 - Apr 2013Kingston, ON, Canada
Bachelor of Music, Minor in Business.