Work history
Fellow, AKO Storytelling InstituteUniversity of The Arts London (UAL)
London, United Kingdom
Content Strategy Lead / Head of Content StrategyCNN
- London, United KingdomFull Time
Responsible for global client proposals at CNN International's oldest brand studio. Working with commercial teams, I pitched and sold creative ideas to brands. I've successfully generated new business and retained legacy clients for CNN across a range of industries.
Managed a team responding to RFPs, developing multiplatform commercial solutions for advertisers on CNN's TV and digital platforms. Used audience data to inform concept development, generated ideas, and monitored campaign analytics.
Developed a brand strategy for the studio, highlighting opportunities for thought leadership and content distribution across YouTube, Instagram, and Facebook.
Led marketing collateral creation for CNN Arabic's 20th anniversary, advising on creative direction.
Produced a framework for working with Saudi clients, identifying prospective client categories, compliance processes, and social media guidance.
Supported on promotional development, audience strategy concepts, and advertising user journey mapping for CNN (UK) D2C livestream.
Advised on brand integration across film, digital, audio and social content - reviewing assets against commercial and editorial requirements.
B2B content marketing / client projects include: Afreximbank, Access Bank, Celonis, Cisco (Webex) Cytiva, DHL, DP World, Enterprise Ireland, First Bank, Fujitsu, GE Healthcare, IRENA, Microsoft, Saudi Public Investment Fund, UKDIT, UNWTO, and Vodafone.
B2C content marketing / client projects include: Abu Dhabi Tourism, Botswana Tourism, Breguet, BMW, Fujitsu, Georgia Tourism, Ghana Tourism, Qatar Tourism, The Macallan, Saudi Tourism, and UK Department for Business and Trade (formerly UKDIT).