About me

Transitioning from doodles in MS Paint and a penchant for planning and executing DIY projects, I delved into the realm of Communication Design. This artistic voyage led me to specialize in Graphic Branding and Identity Design, and currently, I find myself immersed in an invigorating pursuit of honing my skills in Brand Strategy and Design Thinking. As a design thinker and creator, my design practice and observation informed me that branding and strategy are ubiquitous and have abundant power to bring change and enchantment. My focus lies in creating meaningful experiences for people, sharing captivating stories, crafting engaging narratives and sparking social change through my skills in Design Thinking, Proactive Research and Brand Strategy. I perceive Branding and Strategy as the guiding force to human behaviour. As humans, we interpret the world and act based on our experiences and perceptions. This is where the essence of branding and strategy unfolds, delicately molding these perceptions and steering our behaviors. Therefore, we wield a considerable power in shaping our world. It is a formidable responsibility. Thus, my aspiration is to strategise designs of profound impact, contributing to the well-being of the planet and its inhabitants. In addition to my design skills, I am a highly enthusiastic being with a keen eye for detail coupled with boundless energy. My linguistic flair is equally matched by my enthusiasm for engaging conversations. With a conversational grasp in approximately seven languages, I promise a delightful interaction that might just keep you hooked or chances are that I might just not leave you that easily. So, come aboard as we connect, converse and co-design a world teeming with smiles, endless possibilities and a touch of magic.

PostsProjectsExperienceTeam

Work history

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Graphic Design InternHB & Co
Dec 2020 - Mar 2021Mumbai, IndiaInternship

Skills

• Brand Strategy
• Design Research
• Visual Identity
• Adobe Creative Suite
• Collaboration
• Storytelling
• Design Thinking
• Detail Orientated
• Documentation

Education

MA in Graphic Branding IdentityLondon College of Communication, UAL
Sep 2022 - Dec 2023London, United Kingdom
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Bachelor in DesignDJ Academy of Design
May 2017 - Apr 2021India

Awards

Graphite PencilD&AD New Blood
Climate change is a serious issue impacting the earth. While the Internet may not seem physical, it is responsible for significant global emissions and has become an environmental problem. To address this, the campaign 'Byte Size Changes' aims to educate, inspire, and empower digital natives to adopt a Low-Carbon Diet through typography driven narratives that promote reducing data consumption by implementing bite-sized changes. VIEW FULL PROJECT HERE - https://www.dandad.org/awards/new-blood/2023/google-fonts-hmct/4264/byte-size-changes/