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Hollie Newton

Hollie Newton

Creative DirectorUnited Kingdom
+ Info

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Pip Jamieson
Poppy Jamieson
Laura Richardson
Hollie Newton

Hollie Newton

Creative DirectorUnited Kingdom
Professions
  • Art Director
  • Creative Director
LevelSenior
About me
Global Creative Director of Volvo Cars, at Grey London. Creative Overlord of Timmy's Pies. Fond of the seaside. I'm currently residing at Grey London, as Global Creative Director of Volvo Cars, having won the account in late 2013. I also work across a range of accounts, clients, pitches, and projects here at Grey Towers, helping to grow the culture and creative output of the agency. I previously resided at Wieden + Kennedy London for 4 years, where I was Creative Director on Lactofree, overseer of all things junior talent and placement-related, and Senior Creative across everything else. Sapient Nitro and Engine before that. If you fancy finding out a bit more about me, or meeting up for a cup of tea and a chat, you can contact me in any number of Web 2.0 ways... Or just give me a good old fashioned phone call.
PostsProjectsExperienceTeam
Projects
  • Honda Channel 4 Documentaries
    Honda Channel 4 DocumentariesWhen we came to refresh Honda's sponsorship of Channel 4 Documentaries, we thought it would be the perfect opportunity to feature real-life customers who use their Honda products in unusual and interesting ways. Creating a series of mini documentaries, the TV idents acted as 'trailers' for the longer format films, housed in an online Honda Stories hub.
  • Nokia Poodle Loop
    Nokia Poodle LoopLoop. A music app to show off the sound quality, and computing capabilities, of the new Nokia N8 smartphone. To promote the app we recorded a track through Loop, live in a Shanghai poodle parlour, making it into a promo. As you do.
  • Volvo The Swell
    Volvo The SwellOur first global work for Volvo. Running in 32 different markets over the coming year.
  • Volvo Swedish Air
    Volvo Swedish AirAs Volvo continues to innovate in the luxury segment of the car market, we look at one of the greatest commodities in the world today: clean air.
  • Volvo Life Paint
    Volvo Life PaintThe best way to survive a crash, is not to crash. Every year in the UK, over 19,000 cyclists are involved in accidents. So we decided to help. Introducing Life Paint, a unique reflective safety spray, designed by us in collaboration with Swedish startup Albedo 100. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. Alongside our shiny new product and shiny new film, we've also built a shiny new LifePaint site to house the project. T
  • BBC Three - Let's Go There
    BBC Three - Let's Go ThereBBC Three is moving from the tellybox, onto the interwebs. Let's Go There.
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Projects credited in
  • Let's Go There - BBC Three
    Let's Go There - BBC Three1 X Gold PromaxBDA Award for Best Entertainment Promo (originated)
Work history
    Grey London logo
    Grey London logo
    Global Creative DirectorGrey London
    Global Creative Director, Volvo Cars
    Falmouth University logo
    Falmouth University logo
    External ExaminerFalmouth University
     - 
    External Examiner for Falmouth University's MA in Creative Advertising.
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Skills
  • Advertising
  • Writing
  • Art Direction
  • Drawing
  • Copywriting
  • Digital
  • Blogs
  • Design
  • Creative Direction
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Creative Strategy
  • Content and Media Writing
  • Copywriting
Education
    Creative Advertising MA
     - 
    English and Creative Writing BA
     -