Holly Gilbertson

Product Strategist


About me

I am a self-motivated and ambitious individual with strong communication and organisational skills. I was awarded First Class Honours for a BA in Classics from Christ's College, University of Cambridge in June 2013 and I have recently completed a one-year Management Studies course at the Judge Business School, also in Cambridge. I have a strong interest in business development & innovation, strategy and marketing, and am currently looking for new opportunities to gain experience in these areas.


  • Businesses Development
  • Presenting
  • Account Management
  • Budgeting
  • Management
  • Pitching
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Client Management
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Ideas Development

Work history


Head of Pricing & Product Strategy


Sep 2014
  • • Joined Festicket as an intern in the Product Department: promoted within 2 months to Product Strategist. Responsible for weekly Sales and Customer Engagement reports to be presented to the entire team using data from Analytics and the company’s own custom-built admin system • Responsible for producing weekly Product Optimisation reports to be fed back to Business Development, Marketing and the Product Executives with a view to continuous improvement across all departments • Tasked with new additional role as Head of Pricing at the start of 2015. Designed from scratch a comprehensive pricing strategy for the entire product line with the aim of maximising the company’s profitable revenue • Liaised closely with the Development team to design and improve a financial analysis dashboard to better monitor the impact of price changes on sales going forward • Responsible for producing weekly, monthly, and quarterly reports for the CEO and ultimately the company’s investors to monitor targets


Summer Intern

Ingenious Media

Jun 2013 - Sep 2013
  • Marketing Team: Conducted extensive branding and competitor analysis, and worked on the production side of a number of client events Investments: Assisted on research and product development in the formative stages of a new fund, including producing deliverables to be used as product literature for clients Client Relationship Team: Conducted competitor analysis on individual products and offerings to identify lost opportunities and target potential clients Internship Challenge: researched and analysed a number of media-tech SMEs in a team of 4 and chose one for a simulation investment proposal


Marketing Intern

Worth Global Style Network

Jun 2011 - Sep 2011
  • Worked primarily on the research and analysis for the composition of trend confirmations for current and prospective clients Created a number of confirmations to be presented to potential clients outside the fashion market, mapping the development of trends across social media and advertising Researched and built from scratch a customised sales presentation for a major electronics firm which led to the successful conclusion of a £50,000 contract



Management Studies

Judge Business School

Sep 2015 - Sep 2015
  • Marketing Business Innovation - personal study on disruptive innovation Strategic Management - personal study on why start-up strategies fail Operations Management Quantitative Methods/Statistics Economics of Firms & Markets Accounting & Finance Negotiations Organisational Behaviour



University of Cambridge

Sep 2015 - Sep 2015
  • First Class Honours