• Supporting PR Manger • Drive coverage and increase awareness of the brand in all target media through product placement • Liaise with head office on a daily basis to secure new sampling and images • Manage samples flow between boohoo head office and press • Oversee the day to day function of the press showroom • Delivery of PR press releases on a monthly basis including news stories • Support in the co-ordination of PR/ hospitality events & PR Shoots • Conduct press appointments with direction from the PR Manager • Identify and manage celebrity gifting opportunities • Oversee delivery of weekly press reports to the PR Manager • Collate monthly press reports and AVE analysis ahead of the board meeting, so that the PR manager can collate the information accordingly
? In March of 2011, I contacted the director and founder of Brighton Fashion Week to ask her if I could volunteer with the event. Based on my experience and passion I was asked to assist the head of the Creative Team ? My responsibilities included event planning and research, risk assessment, brainstorming ideas for prizes and approaching shops//bars/restaurants that could be potential sponsors for the shows – all of which I did successfully. ? During the event itself, I managed a lot of the production, including all the timing and cues during the dress rehearsals, ensuring that everything ran perfectly and smoothly for the real shows. I was also the only contact for the lighting and music team; running and their cues and managing any issues that arose. ? I was originally only assigned to work for 2 days, but was requested back by my supervisor for the full term of Brighton Fashion Week due to my capability and confidence in what was demanded of me, especially when put under the pressure of the live shows.
Bachelor or Arts