Projects
- Gals for Environmental and Social JusticeThis popular Facebook group was created in Summer 2020 as a space for women to interact and talk about sustainability and social justice-related issues. Since then it has grown into a thriving community of over 2k members, with a number of events and projects being hosted on the platform. The group can be found here: https://www.facebook.com/groups/581027762599568/permalink/673853046650372
- The Climate AppThe Climate App is a green-tech start-up which will help people cut carbon in their day-to-day lives. Think of Instagram x Strava x Duolingo but all climate focussed. We have been running since 2019, but at the end of 2020 successfully crowdfunded £20,000 to help develop our app, which will launch in Q1 2021, gaining a forecasted 10k users in its first year!
Work history
Marketing & Partner Relations ExecutiveNearU
Manchester, United KingdomFull Time
- Researching and planning B2B and B2C marketing strategies using tools such as focus groups and customer feedback forms.
- Creating original website content on topics related to hybrid working.
- Producing, hosting, and editing the company's original podcast, The Water Cooler.
- Maintaining the company's social media accounts.
- Creating a regular newsletter for broker and agent partners.
- Managing external projects on graphic design, funding, and event coordination.
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Chief Marketing OfficerLoma
London, United KingdomFull Time
- Responsible for content creation across a number of company platforms including Instagram, Facebook, LinkedIn and TikTok.
- Re-branded the social media strategy, and executed social campaigns for relevant industry holidays, including Fashion Revolution Week and Water Saving Week.
- Created and executed a number of PR campaigns and press releases, including gathering independent survey research, conducting interviews with industry professionals, and personally liaising with media outlets. I'm currently working on a campaign with Attitude magazine.
- Formed a number of relationships with influencers and brand partners, orchestrating cross-promotional content such as infographics and webinars.
- Up-skilled with courses and webinars in Graphic Design, Social Media Management, PPC Advertisment, and PR.
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Skills
- Social Media Management
- Social Media Marketing
- Editing
- Crowd Funding
- Fundraising
- Content Writing
- Community Building
- Community Engagement
- Graphic Design
- Podcast Production
Education
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HistoryUniversity of Birmingham
- Birmingham, United Kingdom
- Research focus in modern history, with modules on post-WWI Britain, Holocaust Theory, post-WWII Europe, 19th-early 20th century America + more.
- Dissertation on the prevalence and meanings of blackface in the modern United States.
- Digital Editor at Redbrick Newspaper, 2019-2020, for which I won the 'Best Behind the Scenes' Award for my contributions.
Awards
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Best Behind the ScenesRedbrick Newspaper
I won the 'Best Behind the Scenes' award for my outstanding contributions going above and beyond the role of Digital Editor.U
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Best Research BlogUniversity of Birmingham
My research blog, which I completed after working on the project 'Selly Oak Activism', was selected as 'best blog' out of around 40 other entries. The blog can be read here https://blog.bham.ac.uk/calstudentresearch/2018/09/17/activism/+ Show more