About me
BA Fashion Communication and Promotion student at Nottingham Trent University, with experience in marketing, PR, trends and retail. Excellent creative communication skills and strong consumer-based knowledge, with high profile industry internships.
Projects credited in
- GRENFELL PLATINUM JUBILEE STREET PARTYTHE GOAL Five years on from the fire, no one has been arrested. Justice4Grenfell wanted to highlight that half a decade later the authorities still had not delivered justice to the victims and survivors as well as the wider community. We wanted to create a moment to remind the UK public of this, so that continued pressure can be applied to the Government. THE CHALLENGE With a toothless public inquiry and no progress, we had to cut through the apathy and hijack a cultural moment while getting the
- PAY WITH CREATIVITYTHE CHALLENGE From its infamous colourful cans to space-inspired beer names, Beavertown has always had creativity at its heart. To celebrate this Beavertown challenged us to look at ways to get people to be more creative, but alongside an expression of the brand’s creativity, it also needed to have a strong product message. In essence, how could we turn having a pint into a moment of creativity? THE SOLUTION In our research, we found that Pablo Picasso was once asked to pay for a meal by drawin1
Work history
InternPR Dispatch
- London, United KingdomInternship
- Executing the Christmas Gift Guide, a database offering its clients magazine contacts and feature opportunities. Researching and approaching magazine contacts, exploring new publications and organising the database, preparing for clients.
- Researching and updating the magazine pricing ranges, helping clients pitch to the appropriate magazine.
- Writing blog posts on a variety of topics, from new puffed snacks, up and coming black-owned businesses and TikTok Vs Instagram Reels.
- Using Social Media to engage with potential clients.
- Designing Instagram posts and mock-ups on Photoshop.
- Conducting trend research for clients.
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InternMintel
- London, United KingdomInternship
I worked in four key departments.
Trends
- Researching articles exposing global trends, summarising my findings for blog posts on the company website.
- Using Mintel’s worldwide reports to find current statistics and applying them to different trends.
Retail
- Researching and writing the Launch Activity and Innovation section in Sustainable Fashion, Jewellery and Watches, Department Stores and Luxury Fashion reports.
- The Advertising and Marketing Activity section for the Department Stores, Clothing Retailing and Jewellery and Watches reports.
- The Burberry Brand Profile for the Luxury Fashion report and the ASOS Brand Profile for the Clothing Retail report.
Project Scout
- Investigating new start-ups within the food, drink and beauty industries.
- Writing profiles on new start-ups, supported by statistics from reports to show which could succeed and which were more likely to fail.
Marketing and PR
- Searching for venues across Europe for Mintel’s Big Conversation Event.
- Creating cultural calendars, displaying trade shows and important events throughout the year.
- Facilitating with the marketing for Mintel Academic.
- Writing blog posts on fashion, beauty and food.
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Education
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Fashion Communication and PromotionNottingham Trent University
Nottingham, United Kingdom
Directing industry style briefs involving research, generating ideas, creative concepts and developing outcomes. Projects incorporating photography, visual merchandising, trend forecasting, publishing zines and film, with the use of InDesign and Photoshop. Working on live briefs with Levi’s, Dot to Dot Festival and Size?