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Over 5 years experience in social media, marketing, PR and event activation for the largest and most brand active independent restaurant group in Australia, The Lucas Group. I have been the key marketing strategist in the launch and operation phases of the 4 TLG restaurant brands, an aggregate social media following in excess of 130,000 across Facebook, Instagram and Twitter. My experience is underpinned by strong creative sense with the ability to pull together a team to execute ideas, campaigns and events. My creativity is balanced by an ability to understand key business objectives to drive brand awareness and return on investment.